课程详情
Badge

Bachelor of Mass Communication ( Hons )

Taylor's University
Subang Jaya, Selangor
咨询师在线
This degree programme prepares students with the required skills of researching, writing, strategising and effective executing of communication plans. Students will also receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

Students will learn to plan, manage and implement a broad range of communication tasks for various sectors, with competencies, among others, in advertising, broadcasting, journalism and public relations related work.

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.


OVERSEAS TRANSFER OPTIONS
We offer the option of completing your Bachelor of Mass Communication(Hons) with any one of our three established partner universities in Australia.

AUSTRALIA
QUEENSLAND UNIVERSITY OF TECHNOLOGY
  • Bachelor of Creative Industries
    (Majors: Creative and Professional Writing, Drama, Entertaiment, Fashion Communication, Interaction and Visual Design, Media and Communication, Music and Screen Content Production)
    1 + 2 years
  • Bachelor of Communication
    (Majors: Digital Media, Entertaiment Industries, Journalism, Professional Conmmunication)
    1 + 2 years
  • Bachelor of Communication
    (Majors: Advertising and Public Relations)
    1 + 3 years (Feb Intake) 
    1 + 2.5 years (July Intake)

MACQUARIE UNIVERSITY
  • Bachelor of Media
    1+ 2 years

UNIVERSITY OF SOUTH AUSTRALIA
  • Bachelor of Communication & Media
    2 + 1 years

THE UNIVERSITY OF QUEENSLAND
  • Bachelor of Communication
    1.5 + 1.5 years

EDITH COWAN UNIVERSITY
  • Bachelor of Media and Communications (Advertising, Broadcasting & Digital Journalism, Public Relations)
    2 + 1 years

进一步了解 Taylor's University

Subscribe CN!
Subscribe to get updates CN!
课程总结

入学期

Jan, Mar, Aug, Oct

总学费 (预计)

RM 95,578

课程为期

3 years
PREREQUISITES
SPM / O-Level with Pre-U / Foundation
SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

*Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.


ENTRY REQUIREMENTS
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00

Taylor’s Foundation in Communication (FICM)
Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)
Pass with min. 5Bs including English

A Levels
Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International
Min. ATAR 55

Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects

International Baccalaureate (IB)
Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)
55%

Foundation / Pre-University / Diploma / Matriculation
Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

Other Qualifications
Students with other qualifications will be considered on a case-by-case basis.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.
Approximate Total Fees:
Local Students: RM 95,578
International Students: USD 28,137
PRIMARY MAJOR
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
 
Common Core
  • Introduction to Mass Communication
  • Communication Theory
  • Innovative Media
  • Research Methods
  • Media Writing
  • New Media & Society
  • Interactive Media
  • Media Law & Ethics
  • Professional Media Workshop
  • Industrial Training

Specialisation [Choose ONE (1) of the options:]
Option 1: Digital Media Production
  • Trends in New Media
  • Narrative Writing
  • Audience Studies
  • Digital Moving Image
  • Digital Animation and Compositing
  • Visual Storytelling
  • Digital Media Creative Project

Option 2: Advertising & Brand Management
  • Advertising Fundamentals
  • Strategic Copywriting
  • Creative Design for Advertising
  • Brand Management
  • Corporate Identity & Branding Design
  • Media Planning and Analysis
  • Advertising & Brand Management Collaborative Project

Option 3: Journalism & Media Practice
  • Journalism Fundamentals
  • Newsgathering and Writing
  • Narrative Journalism
  • Broadcast Journalism
  • Activism and the Media
  • Journalism Professional Practice

Option 4: Public Relations
  • Public Relations Principles
  • Promotional Writing
  • Publicity and Media Relations
  • Crisis Management
  • Organisational Communication
  • International Public Relations


UNIVERSITY CORE
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
 
  • Social Innovation Project
  • Hubungan Etnik / Malaysian Studies 3
  • Life Skills for Success & Well-Being
  • Millennials in Malaysia: Team Dynamics & Relationship Management
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.


FLEXIBLE EDUCATION
The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.
 
[Choose ONE (1) of the packages:]
Minor
Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages.

Second Major
Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.

Free Electives
Choose any SIX (6) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.

*Subject to availability.
*Meet min. module pre- & co-requisite.

The Dual Award with UWE applies directly to all combinations of communications modules and communication Minors. For Minors from other fields, only the“Recommended Minors” listed in the ‘Complementary Study Guide’ will be directly eligible for the Dual Award. Other Minors may still be given the Dual Awardbut have to be considered on a case by case basis. This would be clarified in consultation with the School of Media and Communication.


*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
免责声明:课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
为什么要使用Edumetry?
中立单位
我们是中立的单位,提供公正的观点和课程内容,不会向您强加发送不必要的信息。
免费服务
我们为学生提供的服务都是免费的。
心理测验概述
我们是一种新颖,独一无二的智能职业测试系统,可根据您的个性推荐课程。
支持 Edumetry

Edumetry 的出现旨在推广马来西亚高等教育。

如果您觉得我们的免费服务有用的话,请充分利用这些所有功能,作为我们的支持:

  • 心理测试
  • 课程匹配
  • 安排参观院校
  • 与代表交谈
  • 报读课程

当然,还要与您的朋友分享 Edumetry 哦!

您的支持将帮助 Edumetry 保持最佳活力,协助更多莘莘学子甚至下一代。


我感兴趣
返回课程详情
Whatsapp Button
活动