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Bachelor of Mass Communication ( Hons )

Taylor's University
Subang Jaya, Selangor
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This degree programme prepares students with the required skills of researching, writing, strategising and effective executing of communication plans. Students will also receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

Students will learn to plan, manage and implement a broad range of communication tasks for various sectors, with competencies, among others, in advertising, broadcasting, journalism and public relations related work.

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.


OVERSEAS TRANSFER OPTIONS
We offer the option of completing your Bachelor of Mass Communication(Hons) with any one of our three established partner universities in Australia.

AUSTRALIA
QUEENSLAND UNIVERSITY OF TECHNOLOGY
  • Bachelor of Creative Industries
    (Majors: Creative and Professional Writing, Drama, Entertaiment, Fashion Communication, Interaction and Visual Design, Media and Communication, Music and Screen Content Production)
    1 + 2 years
  • Bachelor of Communication
    (Majors: Digital Media, Entertaiment Industries, Journalism, Professional Conmmunication)
    1 + 2 years
  • Bachelor of Communication
    (Majors: Advertising and Public Relations)
    1 + 3 years (Feb Intake) 
    1 + 2.5 years (July Intake)

MACQUARIE UNIVERSITY
  • Bachelor of Media
    1+ 2 years

UNIVERSITY OF SOUTH AUSTRALIA
  • Bachelor of Communication & Media
    2 + 1 years

THE UNIVERSITY OF QUEENSLAND
  • Bachelor of Communication
    1.5 + 1.5 years

EDITH COWAN UNIVERSITY
  • Bachelor of Media and Communications (Advertising, Broadcasting & Digital Journalism, Public Relations)
    2 + 1 years

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Course Summary

Intake

Jan, Mar, Aug, Oct

Course Fees (estimated)

RM 95,578

Course Duration

3 years

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PREREQUISITES
SPM / O-Level with Pre-U / Foundation
SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

*Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.


ENTRY REQUIREMENTS
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00

Taylor’s Foundation in Communication (FICM)
Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)
Pass with min. 5Bs including English

A Levels
Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International
Min. ATAR 55

Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects

International Baccalaureate (IB)
Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)
55%

Foundation / Pre-University / Diploma / Matriculation
Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.

Other Qualifications
Students with other qualifications will be considered on a case-by-case basis.

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.
Approximate Total Fees:
Local Students: RM 95,578
International Students: USD 28,137
PRIMARY MAJOR
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
 
Common Core
  • Introduction to Mass Communication
  • Communication Theory
  • Innovative Media
  • Research Methods
  • Media Writing
  • New Media & Society
  • Interactive Media
  • Media Law & Ethics
  • Professional Media Workshop
  • Industrial Training

Specialisation [Choose ONE (1) of the options:]
Option 1: Digital Media Production
  • Trends in New Media
  • Narrative Writing
  • Audience Studies
  • Digital Moving Image
  • Digital Animation and Compositing
  • Visual Storytelling
  • Digital Media Creative Project

Option 2: Advertising & Brand Management
  • Advertising Fundamentals
  • Strategic Copywriting
  • Creative Design for Advertising
  • Brand Management
  • Corporate Identity & Branding Design
  • Media Planning and Analysis
  • Advertising & Brand Management Collaborative Project

Option 3: Journalism & Media Practice
  • Journalism Fundamentals
  • Newsgathering and Writing
  • Narrative Journalism
  • Broadcast Journalism
  • Activism and the Media
  • Journalism Professional Practice

Option 4: Public Relations
  • Public Relations Principles
  • Promotional Writing
  • Publicity and Media Relations
  • Crisis Management
  • Organisational Communication
  • International Public Relations


UNIVERSITY CORE
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
 
  • Social Innovation Project
  • Hubungan Etnik / Malaysian Studies 3
  • Life Skills for Success & Well-Being
  • Millennials in Malaysia: Team Dynamics & Relationship Management
  • Tamadun Islam & Tamadun Asia / Bahasa Melayu Komunikasi 2

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.


FLEXIBLE EDUCATION
The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.
 
[Choose ONE (1) of the packages:]
Minor
Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages.

Second Major
Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.

Free Electives
Choose any SIX (6) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.

*Subject to availability.
*Meet min. module pre- & co-requisite.

The Dual Award with UWE applies directly to all combinations of communications modules and communication Minors. For Minors from other fields, only the“Recommended Minors” listed in the ‘Complementary Study Guide’ will be directly eligible for the Dual Award. Other Minors may still be given the Dual Awardbut have to be considered on a case by case basis. This would be clarified in consultation with the School of Media and Communication.


*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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