课程详情
Badge

BA (Hons) Business and Marketing Management, UOS 3+0

SEGi College Penang
George Town, Penang
Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment. 

Understanding basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you. 

The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme. 

进一步了解 SEGi College Penang

Subscribe CN!
Subscribe to get updates CN!
课程总结

入学期

Jan, Mar, May, Jun, Jul, Aug, Oct

总学费 (预计)

RM 52,850

课程为期

3 years

不确定此课程是否适合您？

参加我们的免费职业心理测验，立即找出答案！


  • Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
  • International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent (SEGi’s EPT / IEP)


Registration Fee: RM 350
Security Deposit: RM 200
Total Tuition & Exam Fees: RM 52,300
Grand Total: RM 52,850

Installment Option
No. of Installment:  36
Monthly Installment: RM 1,450
Last Installment: RM 1,550


For Direct Entry to Year 2
Registration Fee: RM 350
Security Deposit: RM 200
Total Tuition & Exam Fees: RM 40,000
Grand Total: RM 40,550

Installment Option
No. of Installment:  24
Monthly Installment: RM 1,700
Last Installment: RM 900
Year 1
  • Employability Skills
  • Understanding the Business Environment – Part 1
  • Understanding Business – Part 1
  • English 1
  • Business Economics
  • Business Management
  • Contemporary Debates in Business Management
  • Understanding the Business Environment – Part 2
  • Understanding Business – Part 2

Year 2
  • Marketing Intelligence
  • Marketing Management
  • Responsible Business
  • English 2
  • Malaysian Studies (I) / Hubungan Etnik (L)
  • Business Placement Internship
  • Marketing Communications
  • Introduction to Strategic Management
  • Developing Career Prospects
  • Managing Information Systems
  • Bahasa Melayu Komunikasi 3 (I) / TITAS (L)

Year 3
  • Business Research Dissertation – Proposal
  • Applying Critical Reflective Practice
  • Consumer Psychology
  • English 3
  • Public Speaking
  • Entrepreneurship
  • Statistics for Managers
  • Co-Curriculum / Community Service
  • Business Research Dissertation (report)
  • Internet Marketing
  • Strategic Marketing
  • Personal Health Management

(I) International Students
(L) Local Students
免责声明：课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
对此课程感兴趣吗?
申请此课程
我们的报告制作处可以帮助您更简易获得录取通知书
安排参观大专之旅
我们将为您安排参观院校
我有个问题
该机构的代表将与您联系以回答您的问题
为什么要使用Edumetry?
中立单位
我们是中立的单位，提供公正的观点和课程内容，不会向您强加发送不必要的信息。
免费服务
我们为学生提供的服务都是免费的。
心理测验概述
我们是一种新颖，独一无二的智能职业测试系统，可根据您的个性推荐课程。
支持 Edumetry

Edumetry 的出现旨在推广马来西亚高等教育。

如果您觉得我们的免费服务有用的话，请充分利用这些所有功能，作为我们的支持：

  • 心理测试
  • 课程匹配
  • 安排参观院校
  • 与代表交谈
  • 报读课程

当然，还要与您的朋友分享 Edumetry 哦!

您的支持将帮助 Edumetry 保持最佳活力，协助更多莘莘学子甚至下一代。


我感兴趣
返回课程详情
Whatsapp Button
活动