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BA (Hons) Business and Marketing Management, UOS 3+0

SEGi College Penang
George Town, Penang
Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment. 

Understanding basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you. 

The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme. 

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Ringkasan Kursus

Pengambilan

Jan, Mar, May, Jun, Jul, Aug, Oct

Jumlah Yuran (anggaran)

RM 52,850

Tempoh Kursus

3 years

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  • Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
  • International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent (SEGi’s EPT / IEP)


Registration Fee: RM 350
Security Deposit: RM 200
Total Tuition & Exam Fees: RM 52,300
Grand Total: RM 52,850

Installment Option
No. of Installment:  36
Monthly Installment: RM 1,450
Last Installment: RM 1,550


For Direct Entry to Year 2
Registration Fee: RM 350
Security Deposit: RM 200
Total Tuition & Exam Fees: RM 40,000
Grand Total: RM 40,550

Installment Option
No. of Installment:  24
Monthly Installment: RM 1,700
Last Installment: RM 900
Year 1
  • Employability Skills
  • Understanding the Business Environment – Part 1
  • Understanding Business – Part 1
  • English 1
  • Business Economics
  • Business Management
  • Contemporary Debates in Business Management
  • Understanding the Business Environment – Part 2
  • Understanding Business – Part 2

Year 2
  • Marketing Intelligence
  • Marketing Management
  • Responsible Business
  • English 2
  • Malaysian Studies (I) / Hubungan Etnik (L)
  • Business Placement Internship
  • Marketing Communications
  • Introduction to Strategic Management
  • Developing Career Prospects
  • Managing Information Systems
  • Bahasa Melayu Komunikasi 3 (I) / TITAS (L)

Year 3
  • Business Research Dissertation – Proposal
  • Applying Critical Reflective Practice
  • Consumer Psychology
  • English 3
  • Public Speaking
  • Entrepreneurship
  • Statistics for Managers
  • Co-Curriculum / Community Service
  • Business Research Dissertation (report)
  • Internet Marketing
  • Strategic Marketing
  • Personal Health Management

(I) International Students
(L) Local Students
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