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BA (HONS) Marketing

First City University College
Petaling Jaya, Selangor
This honours degree programme provides the requisite knowledge, skills and competencies in marketing theories, perspectives and applications in a globalised world. Graduates will be able to formulate marketing plans, craft marketing strategies and manage customer relations in a challenging and socially networked environment.
 
Students can apply to be CIM (Student) Affliate at discounted membership fee.

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Course Summary

Intake

Jan, Sept

Course Fees (estimated)

RM 56,630

Course Duration

3 Years

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STPM
Minimum 2Cs, (pass in English and Mathematics in SPM)

UEC
Minimum 5Bs (including Mathematics and English)

GCE A-LEVEL
Minimum 2Es

FOUNDATION / MATRICULATION
Pass with minimum CGPA 2.0

DIPLOMA
Pass with minimum CGPA 2.0

OTHER QUALIFICATIONS
Other equivalent qualifications which are recognized by the Malaysian government
Registration Fee - RM 500
Security Deposit - RM 800
MPU Subjects - RM 1,250
Tuition Fee - 
  • S1: RM 7,520
  • S2: RM 7,520
  • S3: RM 7,520
  • S4: RM 8,460
  • S5: RM 8,460
  • S6: RM 9,400

Resource Fee - RM 500
Lab Fee - N/A
Industrial Training - RM 2,200 (after semester 4)
Studies Duration - 3 years (6 semesters)
Miscellaneous Fee - N/A

Total: RM 56,630
Year 1
• Economics
• Principles of Accounting
• Business Mathematics
• Business English
• Business Statistics
• Principles of Management
• Financial Accounting 1
• Principles of Finance
• Principles of Marketing
• Business Law
 
Year 2
• Entrepreneurship and Enterprise Management
• Management Information System
• Business Project Management
• International Business
• Marketing Management
• Business Research Methods
• Social Media Marketing
• Customer Relationship Management
• Marketing Communications
• Service Management
 
Year 3
• Strategic Management
• Supply Chain Management
• Marketing Research
Elective 1 (select ONE) :
     • Business to Business Marketing
     • Consumer Behaviour
Elective 2 (select ONE) :
    • Marketing Consultancy
    • Product Management
• Undergraduate Project
• Global Cross-Cultural Management
• Ethics in Business
• Retail Management
Elective 3 (select ONE) :
     • Risk Management
     • Organisational Development Management
• Industrial Training
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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