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Bachelor of Science (Hons) in Business & Marketing

AIMST University
Bedong, Kedah
The Bachelor of Science (Hons) Business and Marketing programme offered at AIMST University is a 3 ½ year programme. The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have an impact.

This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. The marketing profession provides a wide range of job opportunities for its graduate in the hotel industry, manufacturing, banking, consultancy, research firms, education industry and more.

Career Opportunity
  • Marketing Officer / Executive
  • Customer Service Executive / Consultant
  • Telemarketing Officer
  • Public Relations Officer / Executive
  • Sales Coordinator
  • Advertising Manager
  • Brand/Product Manager
  • Marketing Specialist
  • Marketing Communication Executive
  • Demand Planning Executive
  • Events Marketing and Planning Executive
  • Content Creations Developer
  • Creative Marketing Executive

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Course Summary

Intake

Course Fees (estimated)

Please inquire

Course Duration

3.5 years

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STPM / A level
Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects.
Pass English at SPM Level

AIMST Foundation/Other Foundation/ Government Matriculation/ Diploma
A Pass with CGPA ≥ 2.0

STAM
Pass with a minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English

UEC
Full pass in 5 subjects with grade B


For International Candidate:
IELTS minimum score of 5.5 or equivalents
YEAR 1
  • Introduction to Business Economics
  • Principles of Management
  • Elements of Accounting
  • Foundation of Marketing
  • Essentials of Business Communications
  • Principles of Finance
  • Organizational Behavior
  • Business Statistics


YEAR 2
  • Business Ethics
  • Consumer Behavior
  • Marketing Planning and Management
  • Business Law
  • International Business
  • Operations Management
  • Promotional Strategy
  • Business Research Methods
  • Retail Management


YEAR 3
  • Strategic Management
  • Knowledge Management
  • Marketing Research
  • Entrepreneurship
  • Human Resource Management
  • Digital Marketing
  • Managerial Economics
  • Sales Management
  • International Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Financial Service Marketing
  • Total Quality Management
  • Industrial Training


YEAR 4
  • Management Information Systems
  • Service Marketing and Management
  • Project / Seminar in Marketing
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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