课程详情
Badge

Bachelor of Science (Hons) in Business & Marketing

AIMST University
Bedong, Kedah
The Bachelor of Science (Hons) Business and Marketing programme offered at AIMST University is a 3 ½ year programme. The programme is designed to take a broad approach to develop your knowledge and skills in ways that enable you to think strategically about the growth of your organization and develop effective marketing practices that make and shape the markets in which you want to have an impact.

This degree focuses on the marketing functions of an organization. Students are trained to become marketing professionals through case analysis, brainstorming sessions, practical projects and industrial training. The marketing profession provides a wide range of job opportunities for its graduate in the hotel industry, manufacturing, banking, consultancy, research firms, education industry and more.

Career Opportunity
  • Marketing Officer / Executive
  • Customer Service Executive / Consultant
  • Telemarketing Officer
  • Public Relations Officer / Executive
  • Sales Coordinator
  • Advertising Manager
  • Brand/Product Manager
  • Marketing Specialist
  • Marketing Communication Executive
  • Demand Planning Executive
  • Events Marketing and Planning Executive
  • Content Creations Developer
  • Creative Marketing Executive

进一步了解 AIMST University

Subscribe CN!
Subscribe to get updates CN!
课程总结

入学期

总学费 (预计)

Please inquire

课程为期

3.5 years
STPM / A level
Pass with CGPA ≥ 2.0 Or Grade C in 2 subjects.
Pass English at SPM Level

AIMST Foundation/Other Foundation/ Government Matriculation/ Diploma
A Pass with CGPA ≥ 2.0

STAM
Pass with a minimum grade of Jayyid and pass SPM with credit in Mathematics and pass in English

UEC
Full pass in 5 subjects with grade B


For International Candidate:
IELTS minimum score of 5.5 or equivalents
YEAR 1
  • Introduction to Business Economics
  • Principles of Management
  • Elements of Accounting
  • Foundation of Marketing
  • Essentials of Business Communications
  • Principles of Finance
  • Organizational Behavior
  • Business Statistics


YEAR 2
  • Business Ethics
  • Consumer Behavior
  • Marketing Planning and Management
  • Business Law
  • International Business
  • Operations Management
  • Promotional Strategy
  • Business Research Methods
  • Retail Management


YEAR 3
  • Strategic Management
  • Knowledge Management
  • Marketing Research
  • Entrepreneurship
  • Human Resource Management
  • Digital Marketing
  • Managerial Economics
  • Sales Management
  • International Marketing
  • Customer Relationship Management
  • Marketing Communications
  • Financial Service Marketing
  • Total Quality Management
  • Industrial Training


YEAR 4
  • Management Information Systems
  • Service Marketing and Management
  • Project / Seminar in Marketing
免责声明:课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
为什么要使用Edumetry?
中立单位
我们是中立的单位,提供公正的观点和课程内容,不会向您强加发送不必要的信息。
免费服务
我们为学生提供的服务都是免费的。
心理测验概述
我们是一种新颖,独一无二的智能职业测试系统,可根据您的个性推荐课程。
支持 Edumetry

Edumetry 的出现旨在推广马来西亚高等教育。

如果您觉得我们的免费服务有用的话,请充分利用这些所有功能,作为我们的支持:

  • 心理测试
  • 课程匹配
  • 安排参观院校
  • 与代表交谈
  • 报读课程

当然,还要与您的朋友分享 Edumetry 哦!

您的支持将帮助 Edumetry 保持最佳活力,协助更多莘莘学子甚至下一代。


我感兴趣
返回课程详情
Whatsapp Button
活动