The programme is designed to provide a practical overview of the function, skills and knowledge required to plan, organise, manage, promote and evaluate a festival, convention, trade show or special event. Through lectures, fieldwork, case studies and practical applications, students will gain insights into the management and operations in this dynamic field. Business courses such as accounting, marketing and business communications are added to enhance the students' holistic experience in managing events.
Campus:-
Perak Branch Campus
Career Prospects:
- Hotels
- Resorts
- PR and Event Management Companies and Convention Centres
- Event Executives, Convention Sales Executives, Marketing Executives and PR Executives in the Meetings, Incentives, Conventions and Exhibitions (MICE) Industry