Bachelor of Public Relations (Honours) by Tunku Abdul Rahman University of Management and Technology

Tunku Abdul Rahman University of Management and Technology

Setapak, Kuala Lumpur

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.

Campus:
KL Main Campus
Penang Branch Campus

Career Prospects:

PR Department and Consultancy
Ads and Marketing Firm
Media Companies
Event Management
Corporate Communication
Hospitality and Service Industries
Banks
A Myriad of Service Providers

进一步了解 Tunku Abdul Rahman University of Management and Technology

入学期

Jun

总学费 (预计)

RM 36,300

课程为期

3 years

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入学要求

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STPM - Grade C in 2 relevant subjects
A Level - Grade D in 2 relevant subjects
UEC - Grade B in 5 relevant subjects
TAR UMT - Foundation in Arts (Track C) OR Relevant Diploma
Other IHL - Relevant Foundation/ Diploma accredited by MQA

Compulsory subject:
(1), (2), (3), (4) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
Subject to the Ministry of Education latest requirements.

费用明细

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Malaysian Student - RM 36,300
International Student - RM 63,700

The estimated total fees may vary by 10%

课程科目

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Introduction to Communication Theories
Introduction to Public Relations
Public Speaking for PR
Public Relations Strategies & Tools
Public Relations Writing
Public Opinion & Persuasion
Media Law & Ethics
Media Relations
Communication Research Methods
Theories, Roles & Models of PR
PR and New Media
Writing Strategy
Globalisation & Communication OR Socio-Cultural Communication
Advanced PR Writing
Introduction to Integrated Marketing Communication OR Publication for PR
PR Campaign Planning & Management
Statistical Analysis for Communication
Crisis Management in PR
Introduction to Organisational Communication OR Psychology for Communication
Multimedia Tools for PR
Public Relations Project I
Public Relations Project II
PR Practices in Malaysia
Introduction to Corporate Communication
Industrial Attachment

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in student’s programme handbook

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