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Tunku Abdul Rahman University of Management and Technology
Setapak, Kuala Lumpur
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This programme is designed to provide students with the fundamental knowledge of e-commerce and marketing, and the skills of applying e-commerce technologies to marketing.


Campus:

KL Main Campus
Penang Branch Campus
Perak Branch Campus
Pahang Branch Campuses


Career Prospect :

  • Tourism
  • Hospitality
  • Electrical and Electronics
  • Information Technology
  • Communications
  • Media
  • Banking and Finance
  • Education
  • Insurance
  • Travel
  • Entertainment
  • Advertising and Promotion
  • Market Research
  • Consumer Services
  • Retail at the Sub-professional Level & etc

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课程总结

入学期

Jun (KL, Penang, Perak & Pahang), Nov (KL, Perak & Pahang)

总学费 (预计)

RM 19,200

课程为期

2 years
  1. SPM - 3 Credits in the relevant subjects
  2. O Level - 3 Grade C in the relevant subjects
  3. UEC - 3 Grade B in the relevant subjects
  4. Certificate - Relevant Certificate accredited by MQA OR Relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government.


Compulsory subjects:
  • (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass) n Mathematics/ UEC Grade C in one mathematics subject#
  • (1), (2) or (3) must include SPM Pass/ O Level Grade E (pass)/ UEC Grade C in English Language

Note:
  • SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
  • Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
  • Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  • Subject to the Ministry of Education latest requirements.
Malaysian Student - RM 19,200
International Student - RM 36,500

The estimated total fees may vary by 10%.
  • Principles of Accounting
  • Economics 
  • Quantitative Studies 
  • Introduction to Business 
  • IT Fundamentals and Applications
  • Organisation Behaviour
  • Fundamentals of Marketing 
  • Introduction to E-Commerce
  • Web Page Design 
  • Principles of Management 
  • Internet Retailing and Services
  • Fundamentals of Finance 
  • Internet and World Wide Web 
  • Consumer Insight and Behaviour 
  • Social Media Marketing 
  • Business & Cyber Law 
  • Marketing Strategy
  • Web Design for Marketing 
  • Ethics for Business  
  • Setting Up An Online Business
  • Entrepreneurship
  • E-Customer Relationship Management
  • Elective


Compulsory Courses:

English for Tertiary Studies, Pengajian Malaysia 2, Academic English, Professional English, Civic Consciousness and Volunteerism, Public speaking/ Drama/ Social and Work Etiquette, Bahasa Kebangsaan A, Co-curricular.
免责声明:课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
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