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Bachelor of Mass Communication ( Hons ) ( Public Relations & Marketing )

Taylor's University
Subang Jaya, Selangor
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This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions. 

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.


OVERSEAS TRANSFER OPTIONS
We offer the option of completing your Bachelor of Mass Communication (Hons) (Public Relations and Marketing) degree programme with one of our established partner universities in Australia.

AUSTRALIA (AUS)
UNIVERSITY OF TECHNOLOGY SYDNEY
  • Bachelor of Communication (Public Communication (Hons) 
    1.5 + 1.5 years

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课程总结

入学期

Jan, Mar, Aug, Oct

总学费 (预计)

RM 95,578

课程为期

3 years

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PREREQUISITES
SPM / O-Level with Pre-U / Foundation
SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.


ENTRY REQUIREMENTS
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00

Taylor’s Foundation in Communication (FICM)
Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)
Pass with min. 5Bs including English

A Levels
Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International
Min. ATAR 55

Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects

International Baccalaureate (IB)
Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)
55%

Other Qualifications
Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%.


ENGLISH REQUIREMENTS
IELTS
Band 5.0

TOEFL
34 (Internet Based Test)

MUET
Band 3

UEC English
English B6

O-Level
Grade C

1119 (GCE-O)
Grade C

Taylor's EET
Overall Score 5.0

Taylor's IEN
Level 2- Grade C

Pre-U / Diploma
Completed Pre-U / Diploma that was conducted in English

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.
Approximate Total Fees:
Local Students: RM 95,578
International Students: USD 28,137
PRIMARY MAJOR
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
 
Common Core
  • Communication Theory
  • Consumer Behaviour
  • Crisis Management
  • Innovative Media
  • Interactive Media
  • Intercultural Communication
  • Introduction to Management
  • Introduction to Mass Communication
  • Media Law & Ethics
  • Media Writing
  • New Media & Society
  • Organisational Communication
  • Principles of Marketing
  • Professional Media Workshop
  • Promotional Writing
  • Public Relations Consultancy
  • Public Relations Principles
  • Publicity and Media Relations
  • Relationship Marketing
  • Research Methods
  • Research Project
  • Visual Communication
  • Industrial Training


UNIVERSITY CORE
The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide. 
 
  • MPU (U1a)
  • MPU (U1b)
  • MPU (U2)
  • MPU (U3)
  • MPU (U4)


FLEXIBLE EDUCATION
The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

Electives
Students are required to choose any TWO (2) Electives* according to the modules offered in that particular semester. 
  • Entrepreneurship and Small Business
  • Film Studies
  • Illustration & Visual Narrative
  • Mobile Applications Development
  • Performing Arts
  • Photography
*Refer to the Flexible Education Guide for the list of Free Electives.

*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.

免责声明：课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
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