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Bachelor of Media and Communication

Swinburne University of Technology
Kuching, Sarawak
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The Bachelor of Media and Communication program help students develop key skills in professional communication and media content creation. With strong industry connections, the program links theoretical knowledge with practical, experiential learning relevant to the ever growing areas of media and communication.

Students will also benefit from Swinburne’s partnership with Adobe which gives you free access to the Adobe Creative Cloud while studying.


Career opportunities
Graduates may seek employment in a wide range of positions such as content creator, creative industry professional, social media analyst, brand manager/strategist/consultant, communication manager, public relations manager and marketing executive.

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课程总结

入学期

Sept

总学费 (预计)

RM 74,880

课程为期

3 years
  • A pass in STPM with a minimum of Grade C in any subject or any equivalent qualification, or
  • A pass in UEC with at least 5B or any equivalent qualification, or
  • Total best 3 subjects in A Level with minimum 8 points


English language requirements
  • IELTS 6.0 (no individual band below 6.0)
  • TOEFL (Internet based) of 75 (Reading no less than 18; Writing no
    less than 20)
Malaysian students:
RM 24,960 annual

International students:
RM 31,600 annual


The indicative course fees shown here applies to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student’s study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.
For the completion of the Bachelor of Media and Communication, students are required to complete a total of 24 units (300 credit points) consisting of:

  • Four [4] Core units (50 credit points)
  • Eight [8] Social Media Major (100 credit points)
  • Twelve [12] Component units (150 credit points) comprising of a/an co-major, advanced minor, minor/s and/or electives


Units of study
Core units
  • COM10007 Professional Communication Practice
  • MDA10008 Global Media Industries
  • JOU10007 Media Content Creation
  • MDA10001 Introduction to Media Studies

Social Media Major
  • MDA100006 Innovation Cultures: Perspectives on Science and Technology
  • MDA20009 Digital Communities
  • MDA20025 National Media in a Globalised World
  • MDA20003 Networked Selves
  • MDA20011 Sports / Advertising / Media
  • MDA30017 Media Analytics and Visualisation
  • MDA30007 Media and Communication Project B
  • MDA30012 Researching Social Media Publics

Social Media Minor Units
  • MDA100006 Innovation Cultures: Perspectives on Science and Technology
  • MDA20009 Digital Communities
  • MDA20003 Networked Selves
  • MDA30012 Researching Social Media Publics

Component units
Students are required to undertake 12 components units from Communication Design, Motion Design, Marketing, Management, International Business, Entrepreneurship and Digital Marketing.
免责声明:课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
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