Bachelor of Arts (Hons) in Games Art Development

Computer games have become mainstream media, with nett earnings even surpassing that of the film industry. Production values are very high and costs of development are rising partly due to heavy demand, lack of specialised and qualified skilled workers, and the pressure to deliver more within an increasingly shorter amount of time. Hence, there is a need for people who are trained and competent in the workflow of game development with very specialised fields of studies. The games industry spans even to other areas like serious games, casual games, mobile games, simulations and virtual reality. It comes as no surprise then that more companies are now outsourcing their work to countries like Malaysia due to lower costs and a competitive standard of quality.

The BA (Hons) in Games Art Development is a programme specially developed with a comprehensive approach to developing the right mindsets for a job in the global games industry, specifically in the area of arts. The games art graduates will take away with them the right skill-set to develop world-class art and game assets that programmers will be able to seamlessly integrate into their proprietary game engines. The programme is designed to be highly practical and industry-oriented. Students explore their own creative vision within the context of this diverse, multi-disciplinary medium with the aim of shaping and developing the promising regional industry. Their understanding of industry will be enhanced through involvement in the semester long internship, improving their potential for eventual employment upon graduation.

The outline of the programme concentrates on all stages of the production process similar to the workflow practiced by professionals from related industries. Students will undergo a series of hands-on professional training to develop their skills in an industry-based learning system.