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This programme has been designed to equip students with the latest knowledge and skills in the field of marketing. In the context of a fast changing business world enabled by the 4th Industrial Revolution and globalisation, students will learn the latest marketing theory, tools and technics with an emphasis on the application of such to practical scenarios that reflect those at the workplace.
Students will also undergo workplace experiential learning during an internship with a commercial firm during the industrial training module of this programme. Throughout your study in this programme, you will also benefit from lectures and seminars on block chain, data analytics, machine learning, resume preparation, job-hunting, using social media to enhance your professional profile and more.
Students will also undergo workplace experiential learning during an internship with a commercial firm during the industrial training module of this programme. Throughout your study in this programme, you will also benefit from lectures and seminars on block chain, data analytics, machine learning, resume preparation, job-hunting, using social media to enhance your professional profile and more.
Why ARU Bachelor of Arts (Hons) Marketing @ Imperium International College?
- International Affiliations – Our affiliations with Anglia Ruskin University (ARU) allows students entry to a globally recognised ARU Degree in Marketing
- Comprehensive Scholarships – To date, we have given out approximately RM2 million in scholarships. This will allow students to focus completely on studies without having any financial worries
- Career-Ready Graduates – We place great emphasis on developing student skills (theoretical and practical) that are based on industrial real-world practices. These practices are implemented through a variety of assessment and exercises in the programme
- Industry Relevant – Our learner-centered curriculum design focuses on a syllabus that places emphasis on developing student’s hands-on skills to improve practical application and experience that are essential for entering the workforce as competent professionals
Assessment and Examination
A combination of coursework, projects and final examinations.