BA (HONS) Marketing by First City University College

First City University College

Petaling Jaya, Selangor

This honours degree programme provides the requisite knowledge, skills and competencies in marketing theories, perspectives and applications in a globalised world. Graduates will be able to formulate marketing plans, craft marketing strategies and manage customer relations in a challenging and socially networked environment.

Students can apply to be CIM (Student) Affliate at discounted membership fee.

进一步了解 First City University College

入学期

Jan, Sept

总学费 (预计)

RM 56,630

课程为期

3 Years

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入学要求

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STPM
Minimum 2Cs, (pass in English and Mathematics in SPM)

UEC
Minimum 5Bs (including Mathematics and English)

GCE A-LEVEL
Minimum 2Es

FOUNDATION / MATRICULATION
Pass with minimum CGPA 2.0

DIPLOMA
Pass with minimum CGPA 2.0

OTHER QUALIFICATIONS
Other equivalent qualifications which are recognized by the Malaysian government

费用明细

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Registration Fee - RM 500
Security Deposit - RM 800
MPU Subjects - RM 1,250
Tuition Fee -

S1: RM 7,520
S2: RM 7,520
S3: RM 7,520
S4: RM 8,460
S5: RM 8,460
S6: RM 9,400

Resource Fee - RM 500
Lab Fee - N/A
Industrial Training - RM 2,200 (after semester 4)
Studies Duration - 3 years (6 semesters)
Miscellaneous Fee - N/A

Total: RM 56,630

课程科目

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Year 1

• Economics
• Principles of Accounting
• Business Mathematics
• Business English
• Business Statistics
• Principles of Management
• Financial Accounting 1
• Principles of Finance
• Principles of Marketing
• Business Law

Year 2

• Entrepreneurship and Enterprise Management
• Management Information System
• Business Project Management
• International Business
• Marketing Management
• Business Research Methods
• Social Media Marketing
• Customer Relationship Management
• Marketing Communications
• Service Management

Year 3

• Strategic Management
• Supply Chain Management
• Marketing Research

Elective 1 (select ONE) :
• Business to Business Marketing
• Consumer Behaviour

Elective 2 (select ONE) :
• Marketing Consultancy
• Product Management

• Undergraduate Project
• Global Cross-Cultural Management
• Ethics in Business
• Retail Management

Elective 3 (select ONE) :
• Risk Management
• Organisational Development Management

• Industrial Training

免责声明：课程详情可能会不时更改。请与相关院校联系以获取最新资讯。

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