Bachelor of Communication ( Honours ) Journalism

This programme develops professional media personnel, journalists in particular, who are at the forefront of professional and technical developments in their area of specialisation. 

Students develop a strong foundation in communication, research and analytical skills. Knowledge and in-depth understanding of mass communication theory is also emphasised. Through the programme, students acquire a mature understanding of cultural issues and public policies within the Malaysian environment and global context. 

Students are also introduced to the fundamentals of advertising such as copywriting and media planning. Students are exposed to practical training in the industry. This is achieved by placing students under an industrial training programme during their second year of study.