课程详情
Badge

Bachelor of Communication ( Honours ) Advertising

Universiti Tunku Abdul Rahman ( UTAR )
Kampar, Perak
The Bachelor of Communication (Honours) Advertising provides in-depth knowledge of the advertising field, and introduces marketing related areas. Students will learn how to integrate various communication tools into an effective communication plan. 

This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally. 

In addition, students will be provided with a solid foundation in the latest multimedia communication developments. Students are also given a strong foundation in design, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations. 

进一步了解 Universiti Tunku Abdul Rahman ( UTAR )

Subscribe CN!
Subscribe to get updates CN!
课程总结

入学期

Jan, May, Oct

总学费 (预计)

RM 42,450

课程为期

3 years

不确定此课程是否适合您？

参加我们的免费职业心理测验，立即找出答案！


  • STPM with 2 Grade C
  • A-Level with 2 Grade D 
  • South Australian Matriculation ( SAM ) with an Australian Tertiary Admission Rank ( ATAR ) 70 and Grade B in 2 subjects
  • Canadian Pre-University ( CPU ) with an average of 70% in 6 subjects 
  • Unified Examination Certificate ( UEC ) with Grade B in 5 subjects including English Language
  • Foundation in Arts, Universiti Tunku Abdul Rahman ( UTAR ) 
  • Foundation in Science, Universiti Tunku Abdul Rahman ( UTAR ) 
  • Foundation from other Institutions of Higher Learning 
  • Matriculation Certificate, Ministry of Education
  • Diploma from other Institutions of Higher Learning 
  • Diploma, Tunku Abdul Rahman University College ( TAR UC )
  • Other equivalent qualifications recognised by the Malaysian Government 
AND
  • a credit in SPM / O-Level English Language / equivalent ( Not applicable for qualifications conducted fully in English Language )
Malaysian
Total Fees : RM 42,450

International
Total Fees : RM 57,650
Year 1
  • Communication Theories
  • Creative Thinking
  • Design for Media 
  • Design Fundamentals
  • Elective I 
  • Elective II 
  • English for Mass Communication 
  • History of Advertising 
  • Introduction to Advertising 
  • Introduction to Mass Communication
  • Introduction to Video Production and Editing
  • Media Publication
  • Photography in Commercial Design
  • Typography in Advertising

Year 2
  • 3D Computer Animation
  • Advertising Client Management
  • Advertising Copy Writing
  • Advertising Creative Strategies
  • Advertising and Society
  • Co-Curriculum 
  • Communication Research Methods 
  • Digital Advertising
  • Digital Communication Technology 
  • Media Planning
  • MPU1*
  • National Language/Other Languages 
  • Public Speaking 
  • Sun Zi's Art of War and Business Strategies
  • Web Page Design

Year 3
  • Industrial Training 
  • Design Campaign
  • Design Research
  • Media Law and Ethics
  • MPU1**
  • MPU3

Elective I
Choose 1 course (s)
  • Computer Systems and Applications 
  • Introduction to Multimedia

Elective II
Choose 1 course (s)
  • Positive Psychology 
  • Consumer Behaviour

MPU 1*
Choose 1 course (s)
  • Bahasa Melayu Komunikasi 2 - For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

MPU 1** 
Choose 1 course (s)
    • Hubungan Etnik - For Local Students
    • Malaysian Studies 3 - For International Students

MPU 3** 
Choose 1 course (s)
  • Culture and Communication 
  • Development Trends in Malaysia 
  • Introduction to Political Science 
  • Introduction to Sociology

National Language/Other Language 
Choose 1 course (s)
  • Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Co-curriculum
Choose 1 course (s)
  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Music Performance
  • Management of Martial Arts Activity
  • Management of Sports Activity
  • Oral Communication
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ
免责声明：课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
对此课程感兴趣吗?
申请此课程
我们的报告制作处可以帮助您更简易获得录取通知书
安排参观大专之旅
我们将为您安排参观院校
我有个问题
该机构的代表将与您联系以回答您的问题
为什么要使用Edumetry?
中立单位
我们是中立的单位，提供公正的观点和课程内容，不会向您强加发送不必要的信息。
免费服务
我们为学生提供的服务都是免费的。
心理测验概述
我们是一种新颖，独一无二的智能职业测试系统，可根据您的个性推荐课程。
支持 Edumetry

Edumetry 的出现旨在推广马来西亚高等教育。

如果您觉得我们的免费服务有用的话，请充分利用这些所有功能，作为我们的支持：

  • 心理测试
  • 课程匹配
  • 安排参观院校
  • 与代表交谈
  • 报读课程

当然，还要与您的朋友分享 Edumetry 哦!

您的支持将帮助 Edumetry 保持最佳活力，协助更多莘莘学子甚至下一代。


我感兴趣
返回课程详情
Whatsapp Button
活动