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Become an invaluable asset to any business by developing a thorough understanding of marketing to identify, attract and satisfy customer requirements profitably.
课程详情
课程总结
入学期
Jan, Apr, Aug
总学费 (预计)
RM 75,922
课程为期
3 years
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STPM | A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics
A-level | A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
Foundation | Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00
UEC | 5Bs including at least a pass in Mathematics and a credit in English
SAM | Pass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20
NSW (HSC) | Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%
International Baccaulareate (IB) | Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
CPU | Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
Diploma | Pass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics**
Others | Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
A-level | A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics
Foundation | Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00
UEC | 5Bs including at least a pass in Mathematics and a credit in English
SAM | Pass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20
NSW (HSC) | Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%
International Baccaulareate (IB) | Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics
CPU | Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12
Diploma | Pass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics**
Others | Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
English Requirements Required by Partner University / School
- IELTS | Score of 6.0 (with no less than 5.5 in any band)
- TOEFL | 72 with band scores of reading 18, writing 17, listening 17, speaking 20
- Cambridge English First | (also known as First Certificate in English) 169 overall with a minimum of 162 in each component
- PTE | 51 with no less than 42 in any band
- MUET | 3.0
- SPM | Grade C
- An equivalent qualification in English Language
Registration Fee ( Non Refundable ) - RM 400
General Deposits ( Refundable )
- PHD / Master / Degree - RM 500
- Certificate / Pre-University / Diploma - RM 300
Approximate Tuition Fee ( RM ) - RM 75,022
Total Fees (Approx) : RM 75,922
General Deposits ( Refundable )
- PHD / Master / Degree - RM 500
- Certificate / Pre-University / Diploma - RM 300
Approximate Tuition Fee ( RM ) - RM 75,022
Total Fees (Approx) : RM 75,922
Year 1
- Economics for Business
- Principles of Marketing
- Marketing Data Analysis
- Professional Development for Marketers
- Introduction to Marketing Communications
- Digital Marketing Essentials
- English for Business Studies 1 & 2
Elective Modules Year 1 (Level 4) – Choose 1 out of 2
- Global Perspectives in Business
- Creativity, Technology and Innovation
Year 2
- Managing People
- Consumer Behaviour
- Strategic Marketing Planning
- Marketing for the Small Enterprise
- Enhancing Employability in Marketing
- Product Innovation (International)
- Services Marketing
Elective Modules Year 2 (Level 5) – Choose 1 out of 3
- Digital Marketing in Practice
- Advertising Concepts and Campaigns
- Business Analysis Tools
Year 3
- Market and Social Research
- E-Portfolio and Employer Relations
- Managing Media & Communications
- Contemporary Issues in Marketing
- Strategic Brand Management
- Global Marketing Ethics and Culture
Elective Modules Year 3 (Level 6) – Choose 1 out of 3
- Web Analytics and Social Media Monitoring
- Advertising Strategy
- Forecasting Methods for Managers
MPU Subjects
- Community Service & Co-curriculum 3 (remove)
- Corporate Social Responsibility
- Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
- Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (2) (International students)
- Design Thinking
- Bahasa Kebangsaan A*
免责声明：课程详情可能会不时更改。 请与相关院校联系以获取最新资讯。
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