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Bachelor of Communication (Hons)

UOW Malaysia KDU University College
Shah Alam, Selangor
UOW Malaysia KDU’s Bachelor of Communications (Hons) program develops students’ capability and capacity to think critically and strategically to connect and engage people with communication messages in creative ways. Our programme gives students the opportunity to explore the media industry in greater detail through its areas of specialisations, and equips students with the skills to make outstanding contributions in the competitive media and communications industries.

Students may choose from:
  • Corporate Communication
  • Advertising Media Management
  • Journalism and Broadcasting
  • Visual Communication

Through this program, students will also have the opportunity to develop and enhance presentation, critical thinking, planning and management skills, through a variety of projects, events and campaigns, both in and out of the classroom. This ensures that aside from a thorough understanding of the media landscape, students learn to push boundaries and take on challenges with utmost confidence.

Upon completion of their first year, students are also able to transfer their credits to University of Bedfordshire (UK) for the Media Communication programme. 

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Course Summary

Intake

Jan, May, Sept

Course Fees (estimated)

RM 71,025

Course Duration

3 years

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GCE A Levels: 2Es

STPM: 2Cs or CGPA 2.00

UEC:5 Credits (5Bs) inclusive of a Credit in English

Diploma: Pass with min. CGPA of 2.00

Foundation Studies: Pass

Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency) :
Pass (Subject to review and approval of certified transcripts)

In addition to the above mentioned requirement, the students must have obtained a Credit in English at SPM level or its equivalent


English Requirement
Local Student:
Band 4 in MUET

International Student:
Band 5.5 in IELTS; or a min score of 46 (IBT) or 454 (PBT) in TOEFL ; or score 42 and above for Pearson English Test

*If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia KDU. 
Year 1 Semester 1
Tuition Fee: RM 9,105
Registration Fee: RM 600
Resource Fee: RM 650
Caution Fee: RM 500
Lab Fee: RM 500
Total: RM 11,355

Year 1 Semester 2
Tuition Fee: RM 6,160
Resource Fee: RM 650
Lab Fee: RM 500
Total: RM 7,310

Year 1 Semester 3
Tuition Fee: RM 7,530
Resource Fee: RM 650
Lab Fee: RM 500
Total: RM 8,680

Year 2 Semester 1
Tuition Fee: RM 8,355
Resource Fee: RM 650
Lab Fee: RM 500
Total: RM 9,505

Year 2 Semester 2
Tuition Fee: RM 7,830
Resource Fee: RM 650
Lab Fee: RM 500
Total: RM 8,980

Year 2 Semester 3
Tuition Fee: RM 8,880
Resource Fee: RM 650
Lab Fee: RM 500
Total: RM 10,030

Year 3 Semester 1
Tuition Fee: RM 6,780
Resource Fee: RM 650
Lab Fee: RM 500
Total: RM 7,930

Year 3 Semester 2
Tuition Fee: RM 5,085
Resource Fee: RM 650
Lab Fee: RM 500
Total: RM 6,235

Year 3 Semester 3
Tuition Fee: RM 1,000
Total: RM 1,000

Grand Total: RM 71,025
YEAR 1
  • Introduction to Mass Communication
  • Public Speaking
  • Academic English 1 & 2
  • Media, Culture and Society
  • Professional Development & Leadership Skills
  • Principles of Advertising
  • Introduction to Corporate Communication
  • Introduction to Creative Media
  • Organisational Communication
 

YEAR 2
  • Introduction to Corporate Communication
  • Principles of Journalism
  • Communication Theories
  • Intercultural Communication
  • Communication Law
  • Research Methodology
  • Specialisations (4 subjects)

 
YEAR 3
  • Final Year Project (Part 1 & 2)
  • Internship
  • Multimedia & Web Design (Elective)
  • Specialisations (3 subjects)

Specialisations
CORPORATE COMMUNICATION
  • Corporate Identity and Brand Packaging
  • Event Management
  • Public Relations Management
  • Public Relations Campaign Skills: Theory & Strategy
  • Public Relations Writing
  • Media Relations
  • Crisis Communication and Management
 
ADVERTISING MEDIA MANAGEMENT
  • Creative Industries
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Interactive Media Promotions
  • Media Buying and Planing
  • Principles of Marketing
  • Strategic Brand Management
 
JOURNALISM & BROADCASTING
  • Broadcast Media Production
  • Citizen Journalism and Participatory Culture
  • Creative Industries
  • Digital Photography and Imaging
  • Print and Broadcast Journalism
  • Radio Production
  • Writing for the Screen
 
VISUAL COMMUNICATION
  • Broadcast Media Production
  • Corporate Identity and Brand Packaging
  • Design Fundamental
  • Digital Photography and Imaging
  • Principles of Marketing
  • Publication Design
  • Visual Concepts and Ideation

MPU
  • Bahasa Kebangsaan A*
  • Entrepreneurship
  • Corporate Social Responsibility
  • Life in Malaysia
  • Hubungan Etnik (Malaysian Students)
  • Tamadun Islam dan Tamadun Asia (Malaysian Students)
  • Pengajian Malaysia 3 (International Students)
  • Bahasa Melayu Komunikasi 2 (International Students)

Notes
Bahasa Kebangsaan A is compulsory for Malaysian students
  • without a credit in SPM Bahasa Malaysia
  • without SPM Bahasa Malaysia (applicable to students from UEC, O Level, or other equivalent programmes) 
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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