In addition to a solid grounding in business, this degree programme focuses on the development and delivery of an international marketing plan. This includes the ability to understand customers' needs and ensure customers' satisfaction, making it a key element to the success of any business.
PRIMARY MAJOR
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
Common Core
- Business Communication
- Business Ethics and Values
- Business Law
- Consumer Behaviour
- Export Practices and Management
- Integrated Marketing Communications
- International Business Issues and Policies
- International Finance
- Introduction to Accounting
- Introduction to Finance
- Introduction to International Business
- Introduction to Management
- Macroeconomics
- Microeconomics
- Organisation Behaviour
- Principles of Marketing
- Project of Entrepreneurship Accelerator Project or Business in Context: Case Study
- Quantitative Methods for Business
- Research Methods
- Services Marketing
- Strategic Management
- Transnational Management
- Industrial Training or Industry Immersion
UNIVERSITY CORE
The Ministry of Education (MOE) requires all students to take Mata Pelajaran Umum (MPU) (i.e. General Studies) which is categorised under U1, U2, U3 and U4 within the duration of their studies. U1 modules are prescribed by MOE whereas U2, U3 and U4 modules are from a list of University Core Modules (UCM) prescribed as per the Programme Guide.
- MPU (U1a)
- MPU (U1b)
- MPU (U2)
- MPU (U3)
- MPU (U4)
- Bahasa Kebangsaan A – only for Malaysian students who had not obtained a credit in SPM Bahasa Melayu or do not possess the SPM qualification.
COMPLEMENTARY STUDIES
The Complementary Studies component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.
Electives
- Brand Management
- Contemporary Issues in Marketing
- Cross Cultural Management
- Doing Business in Asia
- Entrepreneurship and Small Business
- Interactive and Digital Marketing
- Intercultural Communication
- International Economic Theory and Policy
- International Human Resource Management
- International Marketing
- International Trade and Multinational Business
- Management Accounting
- Management Information System
- Market Analysis and Decision Making
- Marketing Management
- Organisational Studies
- Production and Operation Management
- Retail Marketing
*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.