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This degree programme is specially-designed for fashion enthusiasts who aspire to take their passion higher and enable them to market and brand their own fashion products.
LEARNING OUTCOME
LEARNING OUTCOME
By pursuing this programmes, students are taught to:
- Explore the breadth and depth of fashion marketing and branding practice through the application of their ideas across a range of marketing and branding contexts and disciplines;
- Provide a challenging mix of theoretical and business related studies designed to appeal to students who wish to pursue a career in the fashion industry or to undertake further study;
- Understand the activities of fashion-related industries with the complexities of consumer behavior and the consumers’ role in the fashion system to nurture a strong commercial awareness enhanced with production knowledge;
- Understand the function and role of fashion marketing and branding that will enable students to engage confidently with the broader fashion environment, and globally;
- Develop a range of promotional materials and displays to demonstrate the collaboration in a trend research venture.