Bachelor of Mass Communication ( Hons ) ( Public Relations & Event Management )

Taylor’s Public Relations & Event Management degree programme provides students in-depth knowledge of public relations and event management and all aspects of planning and promotion. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.

Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. The degree programme also emphasises on hands-on exposure on planning and executing real campaigns for real clients and engaging with industry members, through the Public Relations Consultancy module, Live Event Project and the student-formed agency – proPassion Communication.

In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.

OVERSEAS TRANSFER OPTIONS

We offer the option of completing your Bachelor of Mass Communication (Hons) Public Relation & Event Management with one of our established partner universities in Australia.