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Bachelor of Communication (Marketing Communication) (Hons)

HELP University Damansara
Damansara Heights, Kuala Lumpur
This course takes you beyond the traditional advertising major, as the curriculum incorporates business, marketing and management perspectives into advertising. It includes promotions, brand management, product launches and merchandising, among others. 

Marketing communication specialists today are an integral part of any marketing team. They communicate information to current and prospective customers about products or services that are currently available in the market, as well as launching of new brands or rebranding through the various media.

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Ringkasan Kursus

Pengambilan

Jan, May, Aug

Jumlah Yuran (anggaran)

RM 67,100

Tempoh Kursus

3 years

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HELP Foundation in Arts / Foundation in Science

STPM
At least 2 C’s

A-Level
At least 2 passes

Senior Middle 3 (UEC)
At Least 5 B’s (including English)

CPU
5 passes with a minimum average of 50%

SAM/TEE Examination
At least 5 passes with a university aggregate of 50%

International Baccalaureate
At least 24 points

Matriculation/Foundation
At least CGPA of 2.00

Diploma
At least CPA 2.00

SPM/O-Level
At least 3 credits (including a pass in SPM English, Bahasa Malaysia and Sejarah)

Equivalent qualification

International Student Only
International students who do not have the minimum English language entry requirement can be accepted into the programme. However, they are first to enroll in the university Intensive English Programme (IEP) and sit for the IELTS or other similar tests. Upon passing the test with 5.0 score or equivalent, students can formally enroll in the faculty programme.
Course Fee Per Subject / Installment

Year 1 - RM 1,800 x 13
Total: RM 23,400

Year 2 - RM 1,800 x 12
Total: RM 21,600

Year 3 - RM 2,200 x 9, RM 1,800 x 1, RM 500 x 1
Total: RM 22,100

Total: RM 67,100

Resource Fee: RM 750 per semester 
 Year 1
  • MCH 102 Public Speaking
  • MCH 101 Introduction to Mass Communication
  • MCH 100 Social and Business Communication
  • MCH 152 Introduction to Media Writing
  • MCH 106 Information Tech, Mass Media and Society
  • HAA 102 Introduction to Design
  • HEC 101 Introduction to Microeconomics
  • HEC 102 Introduction to Macroeconomics
  • MCH 150 Introduction to Marketing Communication
  • √ Year 1 Free Elective
  • √ Year 1 Free Elective

 Year 2
  • MCH 215 Intercultural Communication
  • MCH 250 Communication Theory
  • HSO 210 Social Research Methods
  • MCH 208 Communication in the Workplace
  • HBA 200 Business Administration
  • MCH 206 Graphic Design
  • HBA 212 Principles of Advertising
  • MCH 260 Advanced Marketing Communication
  • MCH 214 Advertising Copywriting
  • √ Year 2 Free Elective
  • √ Year 2 Free Elective

 Year 3
  • MCH 317 Publication Design
  • MCH 390 Honours Thesis
  • MCH 396 Practicum
  • MCH 314 Communication Law and Ethics
  • HBA 318 Consumer Behaviour
  • MCH 321 Media Marketing
  • MCH 322 Advertising Campaigns Activities
  • √ Year 3 Free Elective
  • √ Year 3 Free Elective

MPU
5 COMPULSORY MPU SUBJECTS
MPU1 (CHOOSE 2 SUBJECTS)
  • MPU3113 Hubungan Etnik(Malaysian students)
  • MPU3123 Tamadun Islam dan Tamadun Asia(Malaysian students)
  • MPU3143 Bahasa Melayu Komunikasi 2(International students)
  • MPU3173 Pengajian Malaysia 3(International students)

MPU2 (CHOOSE 1)
  • MPU3213 Bahasa Kebangsaan A**For Malaysian students without a credit in SPM Bahasa Melayu
  • MPU3233 Leadership in Business

MPU3 (CHOOSE 1)
  • MPU3313 Comparative Ethics for Malaysia
  • MPU3323 Malaysian Constitution
  • MPU3333 Malaysian Digital Transformation
  • MPU3343 Career Pathwayss in the field of Behavioural Sciences in Malaysia
  • MPU3353 Personal Financial Planning in Malaysia
  • MPU3373 Goods & Services Tax in Malaysia

MPU4 (CHOOSE 1)
  • MPU3412 Co-curriculum – Sport 2
  • MPU3422 Co-curriculum – Community Service 2
  • MPU3432 Co-curriculum – Event Management 2
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  • Bercakap dengan Wakil
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