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With the global hotel industry revenue estimated at 550 billion U.S. dollars for 2016 (statistica.com), times are vibrant and positive for the hospitality industry.
UOW Malaysia KDU’s Bachelor of Hospitality Management (Hons) prepares students to enter the world of hospitality as leaders and managers, allowing great potential for employment and career advancement. It combines management theory covering areas such as Corporate Social Responsibility, Hospitality Financial Management, Hospitality Law, Strategic Human Resources Management and more, with hands-on practical subjects as well as two majors for students to choose from:
Tourism Management
Focuses on the strategic development of hospitality and tourism organisations. Students will gain in-depth insights and knowledge on international tourism development, its environment and impacts.
Focuses on the strategic development of hospitality and tourism organisations. Students will gain in-depth insights and knowledge on international tourism development, its environment and impacts.
Events Management
Students learn to conceptualise, plan and execute various kinds of private functions and corporate activities through this major. Areas that will be covered in this major include events planning, management, marketing and sponsorship, risk management, as well as MICE (Meetings, Incentives, Conferences, Exhibitions) management.
Students learn to conceptualise, plan and execute various kinds of private functions and corporate activities through this major. Areas that will be covered in this major include events planning, management, marketing and sponsorship, risk management, as well as MICE (Meetings, Incentives, Conferences, Exhibitions) management.
In this program, students also have the option of obtaining a parchment from IMI International Management Institute, Switzerland.