Bachelor of Art (Hons) Digital Media Production

The entire global Digital Content Creation Market is anticipated to grow with a healthy growth rate of more than 16.82% over the forecast period 2018-2025. The Digital Content Creation Market is continuously growing across the world over the coming years. The global animation market is projected to witness a compound annual growth rate of 4.79% during the forecast period, reaching a total market size of US$404.83 billion in 2023 from US$305.75 billion in 2017. 

The fast pace of technology and the number of digital content streaming through a proliferation of digital devices across the globe is fueling the entry of many new entertainment content providers into the market including the area of animation, visual effects and digital film production. It is a fact that 90% of television animation is produced in Asia and this market is considered the fastest growing for digital media consumption and content creation. 

Poised for growth, Malaysia has earmarked the entertainment industry as a catalyst for increased productivity. There will be a constant need for digital content consumption for individuals and brands as we push for digital technology to play bigger roles in our lives. This gives an impetus for the opportunity of continual production of local talent pool.

UOW Malaysia KDU’s Bachelor of Arts (Hons) in Digital Media Production has taken the initiative to focus on individual creative content that the nation can be proud of. As we head towards a developed nation status, the creation of individual intellectual property content proves to be a vital cog in developing markets and sustainability of the industry. Hence the program predominantly focuses on the digital production aspect; namely THREE areas of focus – Animation, Visual Effects and Digital Video Production. These focus areas will drive students to lead the digital content revolution primarily on a national stage and eventually on a global scale.

We invite students who are familiar with present day digital media consumption of moving images, have a keen eye in art and design and have a distinctive interest for digital content production with individual flair to grow with the connected media industry. Students in the program will experience a rigorous emphasis on practical and thinking skills through their involvement in individual or team projects where the overall graduate capability is to create completed body of work that competently achieves the aesthetic and production benchmark of the visual industry.