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Bachelor of Arts ( Hons ) Business Management

UOW Malaysia KDU Penang University College
Batu Kawan, Penang
Business and Management Studies
Business and Management looks at the overall direction and strategic aspects of an organisation. A great number of CEOs are business degree holders. Business studies takes a look at risk and the challenges that are thrown in an ever changing global landscape. Business students have to act on data driven information in these times of economic uncertainty and change.

The Business program strongly features experiential learning, which provides you with practical problem solving skills. Our students participate in real application including our Enterprise scheme, where students can apply their knowledge and skills in a practical way. The delivery of our Business programs is campus and digitally based. UOW Malaysia KDU Penang University College, Batu Kawan is extremely proud of its ability to generate internships and its international and local connections into industry.

In this specially tailored program, students will not receive only one degree but two bachelor degree awards, especially from two leading institutions of higher learning. Students can also enjoy an option to study abroad which is available in their last year of studies at the University of Lincoln campus in the UK.

 
Why study Business and Management?
Studying Business and Management gives a deep insight of the organisations operations, quality, marketing and strategy. These skills are necessary to gain employment in most global organisations where deadlines are tight, and answers are needed quickly through information that is driven by data. You’ll acquire the skills to make professional presentations with confidence and the ability to eventually manage effectively.

 
This degree program provides a pathway to:
Postgraduate Study: This program prepares you with a solid in foundation in Business to enable you to pursue a Master’s degree in Business Administration.
Career opportunities: Our Business students have career paths into almost every sector of the economy ranging from a top flight CEO, or even managing your own enterprise. 

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Course Summary

Intake

Jan, Jun, Sept

Course Fees (estimated)

RM 55,160

Course Duration

3 years

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GCE A Levels :
2 Principal Passes (EE) and Pass in Mathematics and English at SPM/O Levels

STPM :
2 Principal Passes and Pass in Mathematics and English at SPM/O Levels

UEC :
5 Credits (5Bs) and Pass in Mathematics and English at SPM/UEC levels

Foundation / Matriculation :
Pass with min. CGPA of 2.00

Diploma :
Recognized Diploma with min. CGPA of 2.00


English Requirement
Local Student:
MUET Band 2; or Band 5.5 in IELTS; or a min score of 66 (IBT) or 210 (CBT) in TOEFL

International Student:
MUET Band 4; or Band 5.5 in IELTS; or a min score of 44 (IBT) or 454 (PBT) in TOEFL

*If English language requirements are not fulfilled, additional English module(s) may be taken at UOW Malaysia KDU. 
Local students - RM 55,160
International students - RM 65,570
YEAR 1
  • Writing & Referencing
  • Critical Thinking
  • Microeconomics
  • Macroeconomics
  • Introduction to Accounting
  • Business Statistics
  • Principles of Management
  • Principles of Marketing
  • Organizational Behaviour
  • Financial Management
  • Business Ethics
 
YEAR 2
  • Business Law
  • Management Decision Making
  • Financial Accounting
  • Buyer Behaviour
  • Human Resource Management
  • Sociology of Innovation
  • Management Accounting
  • Principles of Project Management
  • Research & Consultancy Methods
  • Digital Business and E-Commerce
  • Specialisation 1
  • Specialisation 2
 
YEAR 3
  • Research Project (Part A)
  • Research Project (Part B)
  • Consultancy Project Business (Part A)
  • Consultancy Project Business (Part B)
  • Contemporary Issues in Business and Management 1
  • Contemporary Issues in Business and Management 2
  • Leadership and High Performance Team
  • Strategic Management
  • Internship
  • Specialisation 3
  • Specialisation 4
  • Philosophy of Management


Specialisations
Entrepreneurship
  • Entrepreneur Finance
  • Entrepreneurial Marketing
  • Entrepreneurship
  • Venture Creation
 
Marketing
  • Branding
  • Strategic Marketing Planning
  • Marketing Communications 1
  • Marketing Communications 2
 
Digital Business
  • Introduction to Business Analytics
  • Big Data Analytics
  • Digital Marketing
  • Social & Web Analytics


MPU
Local Student:
  • Hubungan Etnik
  • TITAS
  • Bahasa Kebangsaan A / IELTS Preparatory Course
  • Ethics & Moral 3
  • Holistic Professional Development
 
International Student:
  • Bahasa Melayu Komunikasi 2
  • Pengajian Malaysia 3
  • IELTS Preparatory Course
  • Ethics and Moral 3
  • Holistic Professional Development
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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