What is applied psychology?
Applied psychology is the application of psychological science, theory, and principles to problems of everyday life. It has become influential in almost all aspects of society, where applied psychologists work to improve people’s lives and help clients achieve their goals and objectives. In essence, applied psychologists are interested in people and seek to understand human behaviour and thought processes. More importantly, they are interested in how individuals interact with the various cultural, physical, social and societal systems that characterise human life.
The BSc Applied Psychology and Management combines applied psychology with the study of core areas of contemporary business and management, providing you with an excellent foundation to enter careers in psychology and business.
How will I study?
In the first year you are introduced to the underlying core management disciplines of accounting, economics and finance and the psychology of the individual and their relationship with the business world, as well as research methods in applied psychology. In the second year, you take modules in more advanced subjects in accounting, economics, and research methods while learning about the psychology of culture, groups and society, and other applications of individual psychology. In the final year, you will take further modules on human resource management, strategy and more advanced modules in work psychology, and embark on an applied research project.
Career prospects
Applied psychology and management offers an added value not met by graduates from a single-subject background due to the integration of a psychological perspective. It will prepare you for international careers with a strong human element in government agencies, industry and other types of organisations, such as charities, consultancies and nongovernmental organisations. Applied psychologists in business are valued and respected within their various areas of expertise, particularly in the fields of advertising, career and organisational development, change management, counselling, human resources, marketing, occupational testing, selection and recruitment, and training. They often collaborate with other experts in business and their contribution is highly soughtafter.