Diploma in Public Relations by Tunku Abdul Rahman University of Management and Technology

Tunku Abdul Rahman University of Management and Technology

Setapak, Kuala Lumpur

This programme develops students’ knowledge and practical expertise in formulating PR plans and publicity activities, producing PR write-ups and promotional material. To produce capable PR and media relations practitioners, the programme entails courses in PR strategies, PR writing, media relations, integrated marketing, digital media, public opinion and public oration. Students’ experiential skills are enhanced via case studies, presentations, event and internship.

Campus:

KL Main Campus
Penang Branch Campus
Perak Branch Campus

Career Prospects:

Public relations
Advertising
Marketing communication
Events management
Media
Hospitality
Customer relations

Intake

Jun

Course Fees (estimated)

RM 19,700

Course Duration

2 years

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Entry Requirements

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SPM - 3 Credits in the relevant subjects
O Level - 3 Grade C in the relevant subjects
UEC - 3 Grade B in the relevant subjects
Certificate - Relevant Certificate accredited by MQA or relevant Skilled/Technical/Vocational Certificate recognised by the Malaysian Government

Compulsory subject:
(1), (2) and (3) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language

Note:

SPM holders must have at least a pass in Bahasa Melayu and SPM holders from Year 2013 onwards must have at least a pass in Sejarah.
Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Diploma.
Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
Subject to the Ministry of Education latest requirements.

Fee Breakdown

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Malaysian Student - RM 19,700
International Student - RM 36,800

The estimated total fees may vary by 10%

Course Subjects

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Fundamentals of Public Relations
Fundamentals of Integrated Marketing
Introduction to Mass Communication
Introduction to Information Technology
Public Oration
Customer Relations
Electronic Media Studies
Introduction to Electronic Publishing
Presentation Tactics for PR
Production and Publication for PR
Writing for the Mass Media OR *Chinese Writing for the Mass Media*is only for students with a pass in Bahasa Cina at SPM level.
Public Relations Writing
Introduction to PR Event
Public Opinion and Persuasion
Communication Law
Public and Media Relations
Introduction to Digital PR
Introduction to Research Methods
Entrepreneurship
Electronic Media Writing OR Media Copy Editing
Internship

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:

English for Tertiary Studies, Academic English, Professional English, Pengajian Malaysia 2, Bahasa Kebangsaan A, Social and Work Etiquette, Civic Consciousness and Volunteerism, *Co-curricular

Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.

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