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Bachelor of Public Relations (Honours)

Tunku Abdul Rahman University of Management and Technology
Setapak, Kuala Lumpur
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This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.


Campus:
KL Main Campus 
Penang Branch Campus


Career Prospects:
  • PR Department and Consultancy
  • Ads and Marketing Firm
  • Media Companies
  • Event Management
  • Corporate Communication
  • Hospitality and Service Industries
  • Banks
  • A Myriad of Service Providers

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Course Summary

Intake

Jun

Course Fees (estimated)

RM 36,300

Course Duration

3 years

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  1. STPM - Grade C in 2 relevant subjects
  2. A Level - Grade D in 2 relevant subjects
  3. UEC - Grade B in 5 relevant subjects
  4. TAR UMT - Foundation in Arts (Track C) OR Relevant Diploma
  5. Other IHL - Relevant Foundation/ Diploma accredited by MQA


Compulsory subject:
(1), (2), (3), (4) and (5) must include SPM Credit/ O Level Grade C/ UEC Grade B in English Language


Note:
  • Students without a credit in SPM Bahasa Melayu are required to pass Bahasa Kebangsaan A before the award of Bachelor Degree.
  • TAR UMT Diploma will be accepted on credit transfer into Bachelor Degree programmes.
  • Equivalent qualifications/qualifications from other Institution of Higher Learning (IHL) will be considered on a case-by-case basis.
  • Subject to the Ministry of Education latest requirements.
Malaysian Student - RM 36,300
International Student - RM 63,700
 
The estimated total fees may vary by 10%
  • Introduction to Communication Theories
  • Introduction to Public Relations
  • Public Speaking for PR
  • Public Relations Strategies & Tools
  • Public Relations Writing
  • Public Opinion & Persuasion
  • Media Law & Ethics
  • Media Relations
  • Communication Research Methods
  • Theories, Roles & Models of PR
  • PR and New Media
  • Writing Strategy
  • Globalisation & Communication OR Socio-Cultural Communication 
  • Advanced PR Writing
  • Introduction to Integrated Marketing Communication OR Publication for PR
  • PR Campaign Planning & Management
  • Statistical Analysis for Communication
  • Crisis Management in PR
  • Introduction to Organisational Communication OR Psychology for Communication
  • Multimedia Tools for PR
  • Public Relations Project I
  • Public Relations Project II
  • PR Practices in Malaysia
  • Introduction to Corporate Communication
  • Industrial Attachment

Language, Mata Pelajaran Pengajian Umum (MPU) and Co-curricular Courses:
Bahasa Kebangsaan A, English Language, Tamadun Islam dan Asia, English for Communication, Contemporary Malaysian Issues, Hubungan Etnik, English for Humanities, Critical Thinking, Co-curricular

*compulsory Co-Curricular Course is taken in the semesters stated in programme structure in    student’s programme handbook
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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