Course Details
Badge

Bachelor of Mass Communication ( Hons ) ( Advertising & Brand Management )

Taylor's University
Subang Jaya, Selangor
Counsellor Available!
Students of the Taylor's Advertising and Brand Management programme are taught advertising creative strategy and brand management to fulfil the market demand which have become more challenging over the years. Students are taught to research, propose, plan and execute projects and campaigns strategically and are taught to use graphic designing and video editing software applications, such as In-Design, Adobe Photoshop, Adobe Illustrator and Final Cut Pro.

The degree  programme also has five elective modules which allow the students to learn modules across programmes and faculties to produce well-grounded  graduates and increase their marketability in the industry. Taylor's Advertising and Brand Management students will graduate with a  Dual Award in which they will receive equal recognition and certification from both Taylor's University and the University of the West of England (UWE), UK, with the option to transfer to UWE in the final year.


OVERSEAS TRANSFER OPTIONS
We offer the option of completing your Bachelor of Mass Communication (Hons) (Advertising) degree programme with one of our established partner universities in Australia.

AUSTRALIA (AUS)
University of Technology Sydney
  • Bachelor of Communication (Public Communication)
    1.5 + 1.5 years

Read more about Taylor's University

Subscribe!
Subscribe to get updates!
Course Summary

Intake

Jan, Mar, Aug, Oct

Course Fees (estimated)

RM 95,578

Course Duration

3 years

Not sure if this course is suitable for you?

Take our FREE psychometry test to find out now!


PREREQUISITES
SPM / O-Level with Pre-U / Foundation
SPM / O-Level or equivalent, 5 credits including English for entry with pre-university / foundation qualification.

SPM / O-Level with Diploma
Pass SPM / O-Level or equivalent, 3 credits including English for entry with Diploma qualification.

Candidates without a credit in English at SPM level or its equivalent may be admitted if the STPM / Foundation / Diploma / Matriculation programme contains subjects in English that are equivalent or higher to English at SPM level.


ENTRY REQUIREMENTS
Taylor’s Foundation in Arts (FIA)
Pass with min. CGPA 2.00

Taylor’s Diploma in Communication (DICM)
Pass with min. CGPA 2.00

Sijil Tinggi Persekolahan Malaysia (STPM)
Min. CGPA 2.00 in 3 subjects and min. Grade C for each subject

Unified Examination Certificate (UEC)
Pass with min. 5Bs including English

A Levels
Min. EE (2 subjects)

South Australian Matriculation (SAM) / SACE International
Min. ATAR 55

Canadian Pre-University (CPU)
Min. average of 55% in 6 subjects

International Baccalaureate (IB)
Min. 24 points in 6 subjects

Monash University Foundation Year (MUFY)
55%

Other Qualifications
Pass Foundation / Pre-University / Diploma / Matriculation from institutions recognised by MOE or pass HSC with UAI 55%. Students with other qualifications will be considered on a case-by-case basis.


ENGLISH REQUIREMENTS
IELTS
Band 5.0

TOEFL
34 (Internet Based Test)

MUET
Band 3

UEC English
English B6

O-Level
Grade C

1119 (GCE-O)
Grade C

Taylor's EET
Overall Score 5.0

Taylor's IEN
Level 2- Grade C

Pre-U / Diploma
Completed Pre-U / Diploma that was conducted in English

*All information is subject to change. The above entry requirements serve as a guideline. Readers are responsible to verify the information by contacting the university’s Admissions Department.
Approximate Total Fees:
Local Students: RM 95,578
International Students: USD 28,137
Students will experience active engagement with the industry through the Professional Media Workshop module and work on real projects through the Advertising Campaign module. In addition, students will undergo a 10-12 week internship experience with advertising agencies, media agencies and marketing communication consultancies provide real life experience and understanding of the various job functions.

This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.


PRIMARY MAJOR
This component consists of Common Core subjects, which are common modules across a discipline that provides the fundamental knowledge of the discipline.
 
Common Core
  • Introduction to Mass Communication
  • Visual Communication
  • Intercultural Communication
  • Communication Theory
  • Innovative Media
  • Media Writing
  • Interactive Media
  • Research Methods
  • New Media and Society
  • Research Project
  • Media Law and Ethics
  • Internship


UNIVERSITY CORE
This component aims to develop critical thinking, build up social intelligence and cultivate civic responsibility as well as broaden cultural knowledge. These consist of compulsory and nationally-mandated study modules required by the Malaysian Ministry of Higher Education.
 
  • Life Skills for Success & Well-being
  • Millennials in Malaysia: Team Dynamics and Relationship Management
  • Social Innovation Project
  • Tamadun Islam dan Tamadun Asia 
  • Pengajian Malaysia 3
  • Bahasa Kebangsaan A
 

*Students are requested to take Bahasa Kebangsaan A if they do not obtain a Credit for Bahasa Malaysia in SPM.


FLEXIBLE EDUCATION
The Flexible Education component provides student the flexibility to study modules in a related or unrelated field from the same or different school to complement the Primary Major. It may be completed in a form of free electives, an extension, minors or a second major that typically requires at least one (1) semester of student learning time.

 
[Choose ONE (1) of the packages:]
Minor
Choose any Minor package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Minor packages.

*Subject to availability.
*Meet min. module pre & co-requisite.


Second Major
Choose any Second Major package* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Second Major packages.

*Subject to availability.
*Meet min. module pre & co-requisite.


Free Electives
Choose any FIVE (5) Free Electives* offered by Taylor’s University. Refer to the Complementary Study Guide for the list of Free Electives.

*Subject to availability.
*Meet min. module pre & co-requisite.

 
*All information is subject to change. Readers are responsible for verifying information that pertains to them by contacting the university.
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
Interested in this course?
Counsellor Available!
Chat with a counsellor directly
Apply for this course
Our transcript maker can help you get the offer letter
Schedule a Campus Tour
We will arrange a campus tour for you
I have a question
A representative from this institution will contact you to answer your question
Why Edumetry?
Neutral Entity
We are a neutral party providing unbias opinions and content of courses, not pushing you unnecessary information.
Free Services
All of our services are provided to students free of charge.
Psychometric Test Profile
We are the one-of-its-kind intelligent career test system that recommends courses according to your personality profile.
Support Edumetry

Edumetry exists to encourage education in Malaysia.

If you find our free services helpful, kindly support us by fully making use of all our features:

  • Psychometry Test
  • Course Matching
  • Schedule Campus Tour
  • Speak to a representative
  • Course application

And of course, share Edumetry with your friends!

Your support will help keep Edumetry alive for future generations to come.


I'm Interested
Back To Course Details
Whatsapp Button
Events