Bachelor of Media and Communication by Swinburne University of Technology

Swinburne University of Technology

Kuching, Sarawak

The Bachelor of Media and Communication program help students develop key skills in professional communication and media content creation. With strong industry connections, the program links theoretical knowledge with practical, experiential learning relevant to the ever growing areas of media and communication.

Students will also benefit from Swinburne’s partnership with Adobe which gives you free access to the Adobe Creative Cloud while studying.

Career opportunities

Graduates may seek employment in a wide range of positions such as content creator, creative industry professional, social media analyst, brand manager/strategist/consultant, communication manager, public relations manager and marketing executive.

Intake

Sept

Course Fees (estimated)

RM 74,880

Course Duration

3 years

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Entry Requirements

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A pass in STPM with a minimum of Grade C in any subject or any equivalent qualification, or
A pass in UEC with at least 5B or any equivalent qualification, or
Total best 3 subjects in A Level with minimum 8 points

English language requirements

IELTS 6.0 (no individual band below 6.0)
TOEFL (Internet based) of 75 (Reading no less than 18; Writing no
less than 20)

Fee Breakdown

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Malaysian students:
RM 24,960 annual

International students:
RM 31,600 annual

The indicative course fees shown here applies to students studying on-campus in Malaysia for the relevant year only. They are based on a standard study load per year. However, please note that fees are assessed according to a student’s study load in each semester, and variation to study load will result in an adjustment to tuition fees. All fees are subject to annual review and may be adjusted.

Course Subjects

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For the completion of the Bachelor of Media and Communication, students are required to complete a total of 24 units (300 credit points) consisting of:

Four [4] Core units (50 credit points)
Eight [8] Social Media Major (100 credit points)
Twelve [12] Component units (150 credit points) comprising of a/an co-major, advanced minor, minor/s and/or electives

Units of study

Core units

COM10007 Professional Communication Practice
MDA10008 Global Media Industries
JOU10007 Media Content Creation
MDA10001 Introduction to Media Studies

Social Media Major

MDA100006 Innovation Cultures: Perspectives on Science and Technology
MDA20009 Digital Communities
MDA20025 National Media in a Globalised World
MDA20003 Networked Selves
MDA20011 Sports / Advertising / Media
MDA30017 Media Analytics and Visualisation
MDA30007 Media and Communication Project B
MDA30012 Researching Social Media Publics

Social Media Minor Units

MDA100006 Innovation Cultures: Perspectives on Science and Technology
MDA20009 Digital Communities
MDA20003 Networked Selves
MDA30012 Researching Social Media Publics

Component units

Students are required to undertake 12 components units from Communication Design, Motion Design, Marketing, Management, International Business, Entrepreneurship and Digital Marketing.

Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.

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