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BA (Hons) Business and Marketing Management (3+0), UOS

SEGi College Subang Jaya
Subang Jaya, Selangor
Marketing is an essential part of any business and its discipline is required for enormous success in today’s modern business environment.

Understanding basic and rising needs of an organisation and its target audience is a highly challenging skill; thus placing great demands for graduates of Business and Marketing like you.

The Bachelor of Arts (Hons) in Business and Marketing Management enables you to develop knowledge in understanding and analysing a business within a regional, national and international framework. The degree enhances communication and problem solving skills, often required in the marketing industry. As graduates, you’ll be ready to fulfill expectations of the employers with the education and practical skills gained throughout our programme.

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Course Summary

Intake

Jan, Feb, Apr, Jun, Aug, Sept, Oct

Course Fees (estimated)

RM 58,125 RM 46,500

Course Duration

3 years

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  • Foundation in Commerce, STPM (2 principals) / Pre-U / A-Level / UEC or equivalent
  • International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent (SEGi’s EPT / IEP)
Degree 3+0
Registration Fee: RM 500
Facility & Lab Charges: RM 3,925
Security Deposit: RM 300
Tuition & Exam Fee: RM 40,800
External Fee: RM 12,600
Grand Total Fees: RM 58,125

Payment Scheme - Tuition & Exam Fees
Monthly: 35 @ RM 1,485, last @ RM 1,425
Semester: 8 @ RM 6,675
Yearly: 3 @ RM 17,800


Degree 2+0
Registration Fee: RM 500
Facility & Lab Charges: RM 3,100
Security Deposit: RM 300
Tuition & Exam Fee: RM 27,200
External Fee: RM 10,200
Grand Total Fees: RM 41,300

Payment Scheme - Tuition & Exam Fees
Monthly: 23 @ RM 1,560, last @ RM 1,520
Semester: 5 @ RM 7,480
Yearly: 2 @ RM 18,700
 Year 1
  • Employability Skills
  • Understanding the Business Environment – Part 1
  • Understanding Business – Part 1
  • English 1
  • Business Economics
  • Business Management
  • Contemporary Debates in Business Management
  • Understanding the Business Environment – Part 2
  • Understanding Business – Part 2
 (I) International Students
 (L) Local Students



 Year 2 
  • Marketing Intelligence
  • Marketing Management
  • Responsible Business
  • English 2
  • Malaysian Studies (I) / Hubungan Etnik (L)
  • Business Placement Internship
  • Marketing Communications
  • Introduction to Strategic Management
  • Developing Career Prospects
  • Managing Information Systems
  • Bahasa Melayu Komunikasi 3 (I) / TITAS (L)


Year 3 
  • Business Research Dissertation – Proposal
  • Applying Critical Reflective Practice
  • Consumer Psychology
  • English 3
  • Public Speaking
  • Entrepreneurship
  • Statistics for Managers
  • Co-Curriculum / Community Service
  • Business Research Dissertation (report)
  • Internet Marketing
  • Strategic Marketing
  • Personal Health Management
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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