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BA (Hons) Advertising and Digital Marketing Communications (3+0), UOG

SEGi College Subang Jaya
Subang Jaya, Selangor
This stimulating new degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:
  • A rigorous combination of established marketing theory and cutting-edge advertising digital practice
  • Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
  • The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
  • Offers exemptions from CIM and IDM examinations
  • One of the first degrees of its kind in the UK, and unique in Malaysia

BA (Hons) Advertising and Digital Marketing Communications will prepare you for management positions within advertising and public relations agencies and various marketing roles. You may also pursue careers in sales promotion, direct marketing, media, digital communications and other advertising fields.

This course is also ideal for students who are passionate about advertising and consumer behavior and are keen to take the lead on digital content and become a social media manager.

Read more about SEGi College Subang Jaya

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Course Summary

Intake

Jun, Sept

Course Fees (estimated)

RM 58,365 RM 46,692

Course Duration

3 years

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  • A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification
  • A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF)
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.

* International students are required to achieve a minimum score of 6.0 for IELTS or its equivalent.

* Applicants who do not have English as their first language require IELTS 6 (with a minimum of 6.0 in each skill) or equivalent.
Degree 3+0
Registration Fee: RM 500
Facility & Lab Charges: RM 3,925
Security Deposit: RM 300
Tuition & Exam Fee: RM 40,800
External Fee: RM 12,840
Grand Total Fees: RM 58,365

Payment Scheme - Tuition & Exam Fees
Monthly: 36 @ RM 1,490
Semester: 8 @ RM 6,705
Yearly: 3 @ RM 17,880


Degree 2+0
Registration Fee: RM 500
Facility & Lab Charges: RM 3,100
Security Deposit: RM 300
Tuition & Exam Fee: RM 27,200
External Fee: RM 10,800
Grand Total Fees: RM 41,900

Payment Scheme - Tuition & Exam Fees
Monthly: 23 @ RM 1,585, last @ RM 1,545
Semester: 5 @ RM 7,600
Yearly: 2 @ RM 19,000
Core Subjects
  • Principles and Practice of Marketing
  • Introduction to Advertising
  • Introduction to Digital Marketing
  • Personal Professional Development
  • Financial Aspects of Marketing / PR
  • Creative Content Marketing
  • Brand Management
  • Customer Insight & Research
  • Media Planning and Buying
  • Global Marketing Management
  • Research Methods
  • Advertising Campaign Management
  • Integrated Marketing Communication Management
  • Direct, Interactive and Digital Marketing
  • Dissertation
  • Internet Marketing
  • Contemporary Issues in Marketing
  • Social Media and Analytics
  • Strategic Communications
  • Statistics for Managers
  • Business Placement (Internship)
 

MPU Subjects
For Local Students
  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Hubungan Etnik
  • Public Speaking (for student who obtained credit on BM in SPM)
  • Bahasa Kebangsaan A (for student who did not obtain credit on BM in SPM)
  • Personal Health Management
  • Community Service
For International Students
Bahasa Melayu Komunikasi 2
  • Malaysian Studies 3
  • Public Speaking
  • Personal Health Management
  • Community Service
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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