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Bachelor of Business in Marketing (Honours)

New Era University College
Kajang, Selangor
Our Bachelor of Business in Marketing (Honours) is a versatile degree that prepares students for the best of the business and marketing worlds. With a syllabus aligned to the current industry trends and environmental sustainability, we produce competent graduates who are workplace-ready and conscious with the society and environment.

Marketing is the heart of the business and is not limited to buying and selling products or services for profitability only. Digital technology is changing the current marketing and business landscapes, so a graduate with both these qualifications stands a greater chance of climbing the corporate ladder faster.

The three years of study with us will be fascinated with plenty of project-based learning, digital content, community involvement, and the opportunity to learn foreign languages. Our students are readied for globalization and diversity through a short overseas study opportunity in Japan, China and Taiwan. MIM’s recognition provides our graduates a distinctive edge in securing the professional positions they aspire to.

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Course Summary

Intake

Feb, May

Course Fees (estimated)

RM 40,200

Course Duration

3 years

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  • STPM (CGPA 2.0) with 2 Principal Passes, and SPM with Mathematics and English Passes
  • UEC with 5 Credits inclusive of Mathematics and English
  • Foundation in Business (CGPA 2.0), New Era University College
  • Diploma in Marketing (CGPA 2.0), New Era University College
  • A Level / Other qualifications deemed equivalent by MQA
Duration - 3 Years

Tuition - RM 35,000
Miscellaneous Fee - RM 5,000
Application Fee - RM 200

Validation Fee - N/A

Total Amount - RM 40,200
Programme Modules *

  • Economics
  • Principles of Management
  • Business Mathematics
  • Business Accounting
  • Business Statistics
  • Principles of Marketing
  • Financial Management
  • Marketing Web Design
  • Customer Service Fundamentals
  • Organizational Behaviour
  • Consumer Behaviour
  • Human Resources Management
  • Strategic Marketing Management
  • Business Research Method
  • Contemporary and Emerging Marketing Perspectives
  • Integrated Marketing communications
  • Retail Marketing
  • Global Marketing
  • Services Marketing
  • Advertising Management
  • Digital Marketing Strategy
  • Industrial Training
  • Essay & Report Writing
  • English for Academic Purposes
  • Academic Writing
  • English for Academic & Professional Purpose
  • Internet Technologies and Information Services
  • Operating Systems
  • E-Business
  • E-Commerce
  • Interpersonal Relationship & Communication
  • Business Information Systems
  • Managing Professional Development

* Selected programme modules
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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