Diploma in Digital Marketing

Digital marketing, or famously known as online marketing, is increasing in popularity and demand. The profession has evolved over the years
making it one of the most sought-after form of advertising in today's fast changing world. With the internet easily accessible, via tablets and mobile
phones with a single touch, this has spurred tremendous growth with rapidly blooming opportunities.

The programme is designed to equip students with fundamental skills in relation to digital advertising practices and future-oriented skills, such as Search Engine Optimisation (SEO), social media content marketing and digital retailing. These modules offered will develop an in-depth understanding of the practice with a strong focus on modern marketing demands and project management to generate essential critical thinking skills.

Upon completion of this programme, students will possess sound theoretical & applicable knowledge of digital marketing to enable them to progress their career prospects in the field. The programme also develops skills that are needed to analyze market needs and trends, defining target markets and unlocking business opportunities in a competitive environment.