The digital age has altered how businesses market their products. It has completely changed the playing field, so companies have to tailor their strategies to reach their customers. It has led to a rise in new technologies, but in many ways it has gotten very difficult to stay in competition. As a result, the whole world is now looking for innovative and creative methods to communicate an idea, product or service. More than ever, there’s a greater demand for creative individuals in the graphic design and the advertising industries.
The Diploma in Advertising programme is a comprehensive course designed towards developing the relevant skills in acquiring knowledge and research, and applying them as solutions in the advertising industry. Our graduates will definitely be versatile, industry savvy, multi-skilled, multitasking individuals who are trained to succeed in the challenging world of advertising and graphic design.
Students will be exposed to a wide range of graphics and visualisation techniques. This broad exposure enables students to focus and apply their knowledge and skills to real industry projects. Students will have the added advantage of an entire semester of practical internship with the best and most renowned companies in the creative industry. At the end of the programme, they will also be able to develop effective strategies for goal setting, time management and to execute design concepts to a professional standard. They will definitely be the new generation of highly skilled, creative and innovative global workforce.