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Anglia Ruskin University, Bachelor of Arts (Hons) Marketing

Imperium International College
Kuala Lumpur, Kuala Lumpur
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This programme has been designed to equip students with the latest knowledge and skills in the field of marketing. In the context of a fast changing business world enabled by the 4th Industrial Revolution and globalisation, students will learn the latest marketing theory, tools and technics with an emphasis on the application of such to practical scenarios that reflect those at the workplace. 

Students will also undergo workplace experiential learning during an internship with a commercial firm during the industrial training module of this programme. Throughout your study in this programme, you will also benefit from lectures and seminars on block chain, data analytics, machine learning, resume preparation, job-hunting, using social media to enhance your professional profile and more.


Why ARU Bachelor of Arts (Hons) Marketing @ Imperium International College? 
  • International Affiliations – Our affiliations with Anglia Ruskin University (ARU) allows students entry to a globally recognised ARU Degree in Marketing
  • Comprehensive Scholarships – To date, we have given out approximately RM2 million in scholarships. This will allow students to focus completely on studies without having any financial worries
  • Career-Ready Graduates – We place great emphasis on developing student skills (theoretical and practical) that are based on industrial real-world practices. These practices are implemented through a variety of assessment and exercises in the programme
  • Industry Relevant – Our learner-centered curriculum design focuses on a syllabus that places emphasis on developing student’s hands-on skills to improve practical application and experience that are essential for entering the workforce as competent professionals


Assessment and Examination
A combination of coursework, projects and final examinations.

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Course Summary

Intake

Jan, Jul, Sept

Course Fees (estimated)

Please inquire

Course Duration

3 years

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Entry Requirements Into Year 1
  • A-Levels: Minimum pass in any 2 subjects, and a pass in Mathematics and English at O-Levels/equivalent or
  • STPM or any equivalent qualification: Pass with a minimum Grade C (GP 2.0) in any 2 subjects, and a pass in Mathematics and English at SPM level/equivalent
    (The requirement to pass Mathematics and English subjects at SPM level for candidate in category STPM/STAM/equivalent can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.) or
  • Foundation or any equivalent qualification: Pass with a minimum CGPA of 2.0
  • Unified Examination Certificate (UEC): Pass with a minimum Grade B in 5 subjects, including Mathematics and English


Entry Requirements Into Year 2
  • Diploma or Advanced Diploma (Level 4 or 5 of MQF) or any equivalent qualification: Pass with a minimum CGPA 2.0 or
  • Diploma in Accountancy / Diploma in Business from Imperium International College: Pass with a minimum CGPA 2.0 or
  • Any other equivalent Diploma: Pass with a minimum CGPA2.0
    (Note: For non-IIC diploma programmes, the entry into year 2 will depend on the number of exemptions granted)


English Requirement:
  • IELTS – 6.0 or
  • TOEFL – 500 or
  • SPM – Grade C or
  • 1119 (GCE O-Levels) – Grade C or
  • UEC – Grade B6
YEAR 1
  • Economics for Business and Management
  • Introduction to Accounting and Finance
  • Introduction to Business Law
  • Academic Skills
  • Marketing Essentials
  • Analysis of Business
  • Introduction to People, Organisation and Management
  • Information Technology for Business
  • Hubungan Etnik / Bahasa Melayu Komunikasi 2
  • Strategic Planning for Entrepreneurs


YEAR 2
  • Business to Business Marketing
  • International Business
  • Systems and Operations Management
  • Marketing Communications
  • Business Research Methods
  • Consumer Behaviour
  • Asian Entrepreneurship and Innovation
  • Tamadun Islam dan Tamadun Asia / Pengajian Malaysia 3
  • Malaysian Economy


YEAR 3
  • Organisational Change Management
  • Strategic Management Analysis
  • Sustainable Management Futures
  • Retail Marketing
  • International Marketing
  • Marketing Consultancy
  • Undergraduate Major Project (Desk Based)
  • Community Services
  • Internship (3 months)
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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