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Bachelor of Marketing ( Honours )

Universiti Tunku Abdul Rahman ( UTAR )
Kampar, Perak
Marketing is about buying and selling products or services for profitability. Good marketing will bring huge success to a company while bad marketing will bring failure. Marketing activities includes market research, product design and development, packaging, setting strategy, pricing, advertising, communicating, promoting, delivery channel, endorsement and etc. 

The Bachelor of Marketing (Honours) is developed with the aim to deliver to students and all-rounded knowledge and skills associated with marketing. Graduates who are well-versed in marketing are highly employable. The Alibaba.com Global E-commerce Talent (GET) programme has empowered educators to teach students the practical hands-on in the ecosystem of cross-border e-commerce that meets the demands of the industry. Students will also have the opportunity to develop their digital marketing skills on Google platforms and obtain Google AdWords Certification through the Google Ignite programme.

Graduates of the Bachelor of Marketing (Honours) are eligible for certain exemptions from the professional examinations of ICSA and MACS. 

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Course Summary

Intake

Jan, May, Oct

Course Fees (estimated)

RM 41,700

Course Duration

3 years

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  • STPM with 2 Grade C
  • A-Level with 2 Grade D
  • South Australian Matriculation ( SAM ) with an Australian Tertiary Admission Rank ( ATAR ) 70 and Grade B in 2 subject
  • Canadian Pre-University ( CPU ) with an average of 70% in 6 subjects 
  • Unified Examination Certificate ( UEC ) with Grade B in 5 subjects
  • Foundation in Arts ( Management and Accountancy Stream ), Universiti Tunku Abdul Rahman ( UTAR ) 
  • Foundation in Science, Universiti Tunku Abdul Rahman ( UTAR ) 
  • Matriculation Certificate, Minstry of Education
  • Diploma, Tunku Abdul Rahman University College ( TAR UC ) in the relevant field
  • Diploma from other Institutions of Higher Learning in the relevant field
  • Other equivalent qualifications recognised by the Malaysian Government 

AND
  • A Pass in 1 SPM Mathematics subject / equivalent
Malaysian
Total Fees : RM 41,700

International
Total Fees : RM 56,750
Year 1
  • Accounting in Practice
  • Business Finance
  • Consumer Behaviour
  • Corporate and Business Law
  • Elective II
  • English for Business
  • Information Systems
  • Management Principles
  • MPU1*
  • Principles of Macroeconomics
  • Principles of Marketing
  • Principles of Microeconomics
  • Quantitative Techniques I
  • Quantitative Techniques II

Year 2
  • Co-Curriculum
  • Customer Relationship Management
  • Elective III
  • English for Management
  • Global Marketing
  • Logistics Management
  • Marketing Analysis and Decision Making
  • Marketing Research in Practice
  • MPU1**
  • MPU Elective I
  • Product Management
  • Retail Management
  • Sun Zi's Art of War and Business Strategies

Year 3
  • Business Ethics
  • Elective I
  • Elective IV
  • Electronic Marketing
  • Entrepreneurship
  • Industrial Training
  • International Business
  • Marketing Communication Strategy
  • National Language/ Other Languages
  • Research Project
  • Service Management
  • Strategic Marketing Planning and Control

Elective I - Choose 1 course
  • Human Resource Management
  • Managing Information Systems

Elective II - Choose 1 course 
  • Advertising and Promotion
  • Business-To-Business Marketing
  • Event Management 

Elective III - Choose 1 course 
  • E-Commerce
  • Operations Management 

Elective IV - Choose 1 course 
  • Interpersonal Communication
  • Introduction to Multimedia
  • Public Speaking and Oral Presentation
  • Technopreneurship 

MPU 1* - Choose 1 course 
  • Hubungan Etnik - For Local Students
  • Malaysian Studies 3 - For International Students 

MPU 1** - Choose 1 course 
  • Bahasa Melayu Komunikasi 2 - For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students 

MPU Elective - Choose 1 course 
  • Business and Society
  • Malaysian Economy 

National Language/Other Language - Choose 1 course
  • Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Co-curriculum - Choose 1 course
  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Abroad
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Martial Arts
  • Music Performance
  • Oral Communication
  • Social Entrepreneurship Project
  • Sports
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ
Please note that this is an indicative list of courses for general reference only. The programme structure and course sequence plan may be subject to change without notice. It is therefore important to check with UTAR staff on the current programme structure at the time of enrollment.
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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