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Bachelor of Communication ( Honours ) Advertising

Universiti Tunku Abdul Rahman ( UTAR )
Kampar, Perak
The Bachelor of Communication (Honours) Advertising provides in-depth knowledge of the advertising field, and introduces marketing related areas. Students will learn how to integrate various communication tools into an effective communication plan. 

This programme aims to produce professionals who are equipped with cutting-edge knowledge in the field and who are able to play active roles in shaping and developing the advertising industry locally and globally. 

In addition, students will be provided with a solid foundation in the latest multimedia communication developments. Students are also given a strong foundation in design, and undergo industrial training programme in advertising agencies or in the marketing/communication divisions of large organisations. 

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Course Summary

Intake

Jan, May, Oct

Course Fees (estimated)

RM 42,450

Course Duration

3 years

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  • STPM with 2 Grade C
  • A-Level with 2 Grade D 
  • South Australian Matriculation ( SAM ) with an Australian Tertiary Admission Rank ( ATAR ) 70 and Grade B in 2 subjects
  • Canadian Pre-University ( CPU ) with an average of 70% in 6 subjects 
  • Unified Examination Certificate ( UEC ) with Grade B in 5 subjects including English Language
  • Foundation in Arts, Universiti Tunku Abdul Rahman ( UTAR ) 
  • Foundation in Science, Universiti Tunku Abdul Rahman ( UTAR ) 
  • Foundation from other Institutions of Higher Learning 
  • Matriculation Certificate, Ministry of Education
  • Diploma from other Institutions of Higher Learning 
  • Diploma, Tunku Abdul Rahman University College ( TAR UC )
  • Other equivalent qualifications recognised by the Malaysian Government 
AND
  • a credit in SPM / O-Level English Language / equivalent ( Not applicable for qualifications conducted fully in English Language )
Malaysian
Total Fees : RM 42,450

International
Total Fees : RM 57,650
Year 1
  • Communication Theories
  • Creative Thinking
  • Design for Media 
  • Design Fundamentals
  • Elective I 
  • Elective II 
  • English for Mass Communication 
  • History of Advertising 
  • Introduction to Advertising 
  • Introduction to Mass Communication
  • Introduction to Video Production and Editing
  • Media Publication
  • Photography in Commercial Design
  • Typography in Advertising

Year 2
  • 3D Computer Animation
  • Advertising Client Management
  • Advertising Copy Writing
  • Advertising Creative Strategies
  • Advertising and Society
  • Co-Curriculum 
  • Communication Research Methods 
  • Digital Advertising
  • Digital Communication Technology 
  • Media Planning
  • MPU1*
  • National Language/Other Languages 
  • Public Speaking 
  • Sun Zi's Art of War and Business Strategies
  • Web Page Design

Year 3
  • Industrial Training 
  • Design Campaign
  • Design Research
  • Media Law and Ethics
  • MPU1**
  • MPU3

Elective I
Choose 1 course (s)
  • Computer Systems and Applications 
  • Introduction to Multimedia

Elective II
Choose 1 course (s)
  • Positive Psychology 
  • Consumer Behaviour

MPU 1*
Choose 1 course (s)
  • Bahasa Melayu Komunikasi 2 - For International Students
  • Tamadun Islam dan Tamadun Asia (TITAS) - For Local Students

MPU 1** 
Choose 1 course (s)
    • Hubungan Etnik - For Local Students
    • Malaysian Studies 3 - For International Students

MPU 3** 
Choose 1 course (s)
  • Culture and Communication 
  • Development Trends in Malaysia 
  • Introduction to Political Science 
  • Introduction to Sociology

National Language/Other Language 
Choose 1 course (s)
  • Bahasa Kebangsaan (A) - For Malaysian only, without SPM-BM credit
  • Communication Tamil For Health Sciences
  • Introduction to French
  • Introduction to German Language
  • Introduction to Japanese
  • Introduction to Korean
  • Introduction to Tamil Language
  • Introduction to Thai Language

Co-curriculum
Choose 1 course (s)
  • Art, Craft, and Design
  • Arts and Cultural Performance
  • Business Plan Writing & Preparation
  • Community Project
  • Critical Thinking, Creative Thinking and Problem Solving
  • Language, Culture and Social Study Aboard
  • Leadership and Teambuilding
  • Managing Personal Finance
  • Music Performance
  • Management of Martial Arts Activity
  • Management of Sports Activity
  • Oral Communication
  • Social Entrepreneurship Project
  • Study Soft Skills and/or Life Skills Abroad
  • Team Work and Collaborative Project
  • Work Ethics and EQ
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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