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Develop an understanding of crucial marketing practices, while acquiring the necessary skills to embark on a professional marketing career.
Course Details
Course Summary
Intake
Jan, Jun, Aug
Course Fees (estimated)
RM 69,500
Course Duration
3 years
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- STPM | Pass STPM with minimum Grade C+ CGPA 2.00 in 2 subjects
- A-Level | Pass A-Level with 2Ds
- Foundation | Matriculation / Foundation Certificate from any PPT recognised by the Ministry of Education or government of Malaysia with CGPA 2.0
- UEC | 5 subjects at grade B including a pass in Mathematics and English OR a pass in SPM Mathematics and English
- SACE | 5 subject with ATAR of 55
- NSW (HSC) | 10 units with ATAR of 55
- CPU | 6 passes with an average of 55
- Tertiary Entrance Examination (TEE) | 4 or 5 subjects with ATAR of 55
- Australian Year 12 | TER/UAI/ENTER 55
- Diploma | Diploma in the relevant field from other institutions recognised by the government of Malaysia with CGPA ≥ 2.00
- Others | Other equivalent qualifications as recognised by the government of Malaysia
Registration Fee ( Non Refundable ) - RM 600
General Deposits ( Refundable )
- PHD / Master / Degree - RM 500
- Certificate / Pre-University / Diploma - RM 300
Approximate Tuition Fee ( RM ) - RM 68,400
Total Fees (Approx) : RM 69,500
General Deposits ( Refundable )
- PHD / Master / Degree - RM 500
- Certificate / Pre-University / Diploma - RM 300
Approximate Tuition Fee ( RM ) - RM 68,400
Total Fees (Approx) : RM 69,500
Students are required to complete the following in order to graduate:
- 15 common modules
- Six major modules (Choose from the areas of specialisation)
- Four elective modules
- Real industry project
- Internship
15 Common Modules
- Business Accounting
- Business Communication / Macroeconomics
- Business Ethics / Corporate Reporting 1
- Business Law / Business Law and Ethics
- Costing
- Economic Principles & Issues
- Financial Management
- Human Resource Issues & Strategies
- Introduction to Business Analytics
- Managing Organisations
- Marketing Principles
- Organisational Behaviour
- Social, Web and Mobile Analytics
- Quantitative Methods for Business
- University English
Four electives (Choose four modules from one of the following minors)
- Accounting
- Business Administration
- Finance
- Human Resource Management
- International Business
- Marketing
Business Analytics Project
Internship
MPU Subjects
- Bahasa Kebangsaan A*
- Community Service
- Corporate Social Responsibility
- Design Thinking
- Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
- Islamic & Asian Civilisation (Local students)/ Malaysian Studies 2 (International students)
*For Malaysian students who do not have a credit in SPM BM.
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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