Bachelor of Business Administration ( Hons. ) Marketing Management by Multimedia University (MMU)

Multimedia University (MMU)

Bukit Beruang, Malacca

This three-year programme nurtures students with an in-depth understanding of the concept of marketing management and communication. Special focus is given on international marketing, specifically objectives and resources of an organisation on global environmental opportunities and needs.

Students will be taught how to interpret extensive market and operational information, develop an intuitive sense of customer and competitor motivations, and apply creativity in framing strategic marketing initiatives in light of implementation considerations and financial targets. Soft skills such as strategic thinking, public speaking and analytical thinking are covered.

Intake

Feb, Jul, Sep

Course Fees (estimated)

RM 52,000

Course Duration

3 years

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Entry Requirements

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Foundation/Matriculation
Pass Foundation/Matriculation studies from a recognised institution;

STPM
Pass STPM or its equivalent with a minimum Grade C (GP 2.00) in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent;

A-Level
Pass A-Level with a minimum of Grade D in any 2 subjects AND a Pass in Mathematics and English at SPM Level or its equivalent;

STAM
Pass STAM with a minimum Grade Jayyid (Good) in 2 subjects AND a Pass in Mathematic and English at SPM or its equivalent;

UEC
Pass UEC with a minimum of Grade B in at least five (5) subjects inclusive of Mathematics and English;

Diploma
Pass Diploma from a recognised institution.

Note: The requirement to Pass Mathematics and English subjects at SPM Level for candidate in category STPM (A Level or its equivalent) and STAM can be waived should the qualifications contain Mathematics and English subjects with equivalent/higher achievement.

Fee Breakdown

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Admission Fee - RM 520
Acceptance Fee :

Student Deposit - RM 500 ( refundable )
Advance Tuition Fee - RM 500
Smart Card - RM 50

Student Activity Fee - RM 500
Long Trimester - RM 200
Short Trimester - RM 100
Resource Fee :

Long Trimester RM 600
Short Trimester RM 300

Duration : 3 years
Estimated Yearly Tuition Fee ( RM ) - RM 17,333

Total Tuition Fee ( RM ) - RM 52,000

Course Subjects

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Core
Year 1

Financial Accounting for Managers
Information Systems Concepts
Mathematics for Managers
Fundamental of Marketing
English for Business Studies
Fundamental of Finance
Introductory Macroeconomics
Understanding Management
Statistics for Managers
Fundamental of Business And Entrepreneurship
Managing Organisational Behaviour
Business Marketing

Year 2

Management Accounting for Managers
Introductory Microeconomics
English for Business Communication
Managing Human Resource
Understanding Consumer
Psychology
Business and Commercial laws
Business Information Systems
Quality and Operations Management
Market Planning and Management
Industrial Training

Year 3

Business Ethics
Marketing Research Methods
Promotional Marketing
Marketing in Service Industries
Retailing
Management of Strategy
Marketing Management Research Project
Strategic Marketing
Malaysian Economy
Electronic Business

Elective Modules
TWO (2) subjects should be taken from the following:

Brand Management
International Marketing
Selling and Sales Management
Supply Chain Management
Social Media and Digital Marketing
Enterprise Systems Planning and Management

University Subjects
Year 1

U2 – Bahasa Kebangsaan A or Foreign Language
U1 – Hubungan Etnik OR Pengajian Malaysia 3 and Well-Being among Malaysians / Islamic Institutions

Year 2

U1 – TITAS OR Bahasa Melayu Komunikasi 2 in Malaysia
U3 – Introduction to Multicultural Studies in Malaysia / Stress and wellbeing among Malaysians/Islamic Institutions in Malaysia

Year 3