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BA ( Hons ) Event Management and Marketing ( 3+0 )

INTI International University and Colleges
Johor, Perak, Pahang
 Let your career in the Marketing and Events Management industry get off to a flying start by developing the skill sets required to work in this creative, vibrant and dynamic sector. 

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Course Summary

Intake

Jan, Apr, Aug

Course Fees (estimated)

RM 75,922

Course Duration

3 years

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STPM | A minimum of two passes at minimum Grade C+ (GP 2.33) and SPM grade C in Mathematics

A-Level | A minimum of 2 full passes totalling 80 UCAS points and grade C in either SPM or O Level Mathematics

Foundation | Successful completion of a relevant Foundation / Pre-U programme to include Mathematics with CGPA 2.00

UEC | 5Bs including at least a pass in Mathematics and a credit in English

SAM | Pass 5 subjects with ATAR 65%, a pass in English and Mathematics and no subject below 10/20

NSW (HSC) | Minimum 10 units with UAI (ATAR) 65%, a pass in English and Mathematics and no subject below 50%

International Baccaulareate (IB) | Minimum 24 points with at least 4 points for SL English and 4 pts for SL Mathematics

CPU | Minimum 6 Year 12 passes with an average of 65% and pass in English and Mathematics at Grade 12

Diploma | Pass diploma in related field with minimum CGPA 2.00 including a pass in Mathematics**

Others | Equivalent qualifications to be assessed by the Head of Programme in liaison with the Hertfordshire Business School Admissions Tutor
 

English Requirements Required by Partner University / School
  • IELTS | Score of 6.0 (with no less than 5.5 in any band)
  • TOEFL | 72 with band scores of reading 18, writing 17, listening 17, speaking 20
  • Cambridge English First | (also known as First Certificate in English) 169 overall with a minimum of 162 in each component
  • PTE | 51 with no less than 42 in any band
  • MUET | 3.0
  • SPM | Grade C
  •  An equivalent qualification in English Language 
Registration Fee ( Non Refundable ) - RM 400
General Deposits ( Refundable )
- PHD / Master / Degree - RM 500
- Certificate / Pre-University / Diploma - RM 300

Approximate Tuition Fee ( RM ) - RM 75,022
Total Fees (Approx) : RM 75,922
Year 1
  • Creativity, Technology & Innovation
  • Economics for Business
  • English for Business Studies 1 & 2
  • Marketing Data Analysis
  • Media Design for Event Management
  • Introduction to Marketing Communications
  • Principles of Marketing
  • Study & Research Skills for the Event Industry
  • The Global Event Industry


Year 2
  • Enhancing Employability in Marketing
  • Event Marketing, Sponsorship & PR
  • Event Planning & Community Engagement
  • Impacts of Events & Festivals
  • Managing People
  • Marketing for The Small Enterprise
  • Risk Management & Security for Events
  • Strategic Marketing Planning


Year 3
  • Business Tourism & Events
  • Contemporary Research Themes in Event Studies
  • E-Portfolio and Employer Relations
  • Global Marketing Ethics and Culture
  • Market and Social Research
  • Policy, Politics & Events
  • Sporting Events and Sport Tourism
  • Strategic Brand Management

MPU Subjects
  • Community Service & Co-curriculum 3 (remove)
  • Corporate Social Responsibility
  • Ethnic Relations (Local students) / Communicating in Malay 2 (International students)
  • Islamic & Asian Civilisation (Local students) / Malaysian Studies 3 (International students)
  • Design Thinking
  • Bahasa Kebangsaan A*


Notes:
1. Students must pass English for Business Studies 1 to progress beyond Level 4.
2. Students must pass English for Business Studies 2 to progress beyond Level 5.
3. Students without a credit in SPM Bahasa Malaysia are required to take MPU3213 Bahasa Kebangsaan A. 
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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