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BA (Hons) Advertising and Digital Marketing Communications, UOG 3+0

SEGi College Penang
George Town, Penang
This stimulating new degree is designed to develop your ability to identify trends, understand consumer behaviour, and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real knowledge, while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.

Key advantages and benefits of the Greenwich BA (Hons) Advertising and Digital Marketing Communications:
  • A rigorous combination of established marketing theory and cutting-edge advertising digital practice
  • Our marketing subjects are ranked highest in London overall (Complete University Guide 2019)
  • The degree is accredited by both the Chartered Institute of Marketing (CIM) and the Chartered Institute of Data and Marketing (IDM)
  • Offers exemptions from CIM and IDM examinations
  • One of the first degrees of its kind in the UK, and unique in Malaysia

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Course Summary

Intake

Jan, Mar, May, Jun, Jul, Aug, Oct

Course Fees (estimated)

RM 58,250

Course Duration

3 years

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  • A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualification
  • A pass in STAM with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF)
  • Matriculation/Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification.

* International students are required to achieve a minimum score of 5.5 for IELTS or its equivalent.

* Applicants who do not have English as their first language require IELTS 6 (with a minimum of 5.5 in each skill) or equivalent.
Registration Fee: RM 350
Security Deposit: RM 200
Total Tuition & Exam Fees: RM 57,700
Grand Total: RM 58,250

Installment Option
No. of Installment:  36
Monthly Installment: RM 1,600
Last Installment: RM 1,700


For Direct Entry to Year 2
Registration Fee: RM 350
Security Deposit: RM 200
Total Tuition & Exam Fees: RM 43,400
Grand Total: RM 43,950

Installment Option
No. of Installment:  24
Monthly Installment: RM 1,800
Last Installment: RM 2,000
Core Subjects
  • Principles and Practice of Marketing
  • Introduction to Advertising
  • Introduction to Digital Marketing
  • Personal Professional Development
  • Financial Aspects of Marketing / PR
  • Creative Content Marketing
  • Brand Management
  • Customer Insight & Research
  • Media Planning and Buying
  • Global Marketing Management
  • Research Methods
  • Advertising Campaign Management
  • Integrated Marketing Communication Management
  • Direct, Interactive and Digital Marketing
  • Dissertation
  • Internet Marketing
  • Contemporary Issues in Marketing
  • Social Media and Analytics
  • Strategic Communications
  • Statistics for Managers
  • Business Placement (Internship)
 

MPU Subjects
For Local Students
  • Tamadun Islam dan Tamadun Asia (TITAS)
  • Hubungan Etnik
  • Public Speaking (for student who obtained credit on BM in SPM)
  • Bahasa Kebangsaan A (for student who did not obtain credit on BM in SPM)
  • Personal Health Management
  • Community Service

For International Students
  • Bahasa Melayu Komunikasi 2
  • Malaysian Studies 3
  • Public Speaking
  • Personal Health Management
  • Community Service
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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