Course Details
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BA (Hons) in Business Management with a Specialism In Digital Leadership

Asia Pacific University
Kuala Lumpur, Kuala Lumpur
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This programme is specifically designed to provide students with:

  • A broad range of digital technologies, knowledge and skills for digital business transformation and nurture digital leaders or e-entrepreneurs for the future economic.
  • Necessary knowledge and contents on the most in-demand skills in digital leadership, namely digital transformation, digital marketing, digital execution, digital finance.

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Course Summary

Intake

Sept, Nov

Course Fees (estimated)

RM 87,000

Course Duration

3 years

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STPM
2 Passes in STPM with a minimum Grade C (GP 2.0) and a Pass in English and Mathematics at SPM Level or its equivalent


A-LEVEL

2 Passes in A-Level with a Pass in English and Mathematics at SPM/ O-Level/ IGCSE or its equivalent.


UEC
5 Grade B’s in UEC with a Pass in Mathematics and English.


MATRICULATION / FOUNDATION

Passed Foundation programme (minimum CGPA of 2.0).
Malaysian Student Fees
Year 1: RM 28,200
Year 2: RM 29,000
Year 3: RM 29,800
Total: RM 87,000

International Student Fees
Year 1: RM 28,600 (USD 7,150)
Year 2: RM 29,700 (USD 7,430)
Year 3: RM 29,900 (USD 7,480)
Total: RM 88,200 (USD 22,060)
DEGREE LEVEL 1
Common Modules
  • Introduction to Management
  • Computing and IT in workplace
  • Quantitative Skills
  • Business and Communication Skills
  • Fundamentals of Entrepreneurship
  • People Management
  • Accounting Skills
  • Marketing
  • Business Law
  • Business Economics


DEGREE LEVEL 2
Common Modules 
  • Behavioural Science in Organisation
  • Business Ethics and Governance
  • Operations Management
  • Business Research Methods
  • Integrated Business Process with SAP ERP

Specialised Module 
  • E-Business Management
  • Leading Digital Business Transformation
  • Digital Marketing
  • Critical Thinking in Management
  • E-Commerce
  • Elective Modules
  • Managing Finance OR Financial Management
  • Commercial Law OR Company Law

INTERNSHIP (16 WEEKS)


DEGREE LEVEL 3
Common Modules 
  • Strategic Management
  • Asian Economics

Specialised Module 
  • Enterprising Management
  • Contemporary Management
  • Digital Finance
  • Digital Strategy and Analytics
  • Investigation in Digital Leadership
  • Digital Execution
  • Digital Leadership Project
  • Elective Modules
  • Corporate Finance OR Building Customer Relationship
  • Strategic Marketing Planning OR Innovation Management and New Product Development

MQA Compulsory Subjects*
  • Ethnic Relations (M’sian Students)
  • Islamic & Asian Civilisation (M’sian Students)
  • Malaysian Studies (Int’l Students)
  • Malay Communication Language (Int’l Students)
  • Workplace Professional Communication Skills
  • Employee & Employment Trends
  • Co-Curriculum

(*All students are required to successfully complete these modules as stipulated by the Malaysian Qualification Agency)
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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