Bachelor of Public Relations (Honours)

This programme develops students' practical expertise in formulating media strategies, managing and running PR campaigns, producing PR write-­ups and promotional material. To produce PR professionals, media liaisons and strategic managers, it entails courses in corporate communication, integrated marketing communication, crisis management, employee and community relations, public opinion, advertising, social media, ethics, in both the Malaysian and global contexts. Students' experiential skills are enhanced via case studies, campaigns and internship.


Campus:
KL Main Campus 
Penang Branch Campus

Career Prospects: