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This degree programme provides a strong PR and event focus and in-depth knowledge in the field of marketing communication allowing students to plan, strategise and execute their marketing plans. Students will receive equal recognition and certification from both Taylor’s University and the University of the West of England (UWE), UK and the option to transfer to UWE in the final year.
Students will experience active engagement with the industry through the module Professional Media Workshop, which provides opportunities to participate in talks, workshops, forums and practical sessions conducted by industry professionals. This includes hands-on exposure to real campaigns, real clients and industry members through the Public Relations Consultancy module and the student formed agency – proPassion Communication.
In addition, students will undergo a 10-12 week internship experience with PR firms, multinational companies or public sector organisations provides real life experience and understanding of the various job functions.
This degree programme is compatible with the new Taylor's Curriculum Framework that allows students to mix & match study modules.
OVERSEAS TRANSFER OPTIONS
OVERSEAS TRANSFER OPTIONS
We offer the option of completing your Bachelor of Mass Communication (Hons) (Public Relations and Marketing) degree programme with one of our established partner universities in Australia.
AUSTRALIA (AUS)
UNIVERSITY OF TECHNOLOGY SYDNEY
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Bachelor of Communication (Public Communication (Hons)
1.5 + 1.5 years