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BSc ( Hons ) Marketing

Sunway University
Bandar Sunway, Selangor
This specialised degree is a dynamic programme encompassing the multifaceted components of marketing. Central to the programme design is a focus on understanding consumer behaviour as a driver of product design, distribution, communication, and pricing strategy. Through the study of specialised marketing fields such as branding, services, relationship and digital marketing, you will learn how to create value for both the firm and its customers.

Our unique course delivery techniques combine active classroom learning with talks from industry leaders in Marketing, providing valuable insights into the challenging business environment today, as well as success stories of a well implemented marketing strategy. This programme also incorporates a simulated business challenge and industry field trips, to enhance your learning experience. We provide the teaching and learning environment to equip you with critical and analytical thinking skills as well as sound decision making competency to address real-world marketing challenges. With emphasis on innovation and creativity, this programme grooms marketing champions who have the potential to excel in the industry. The internship component provides you the opportunity to apply theory into practice, and prepares you for the workforce.

On successful completion of the programme, the graduates will also be awarded with a degree from Lancaster University. They will be awarded two certificates, making them graduates of both Sunway University and Lancaster University. 

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Ringkasan Kursus

Pengambilan

Jan, Mar, Aug

Jumlah Yuran (anggaran)

Please inquire

Tempoh Kursus

3 years

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STPM
Average C or CGPA 2.00 (minimum 2 Principals)

A-Level
Minimum 12 points (Minimum Grade D in at least 2 subjects)

Australian Matriculation
ATAR 55

Canadian Matriculation
55%

Monash University Foundation Year
55%

Sunway Foundation in Arts
CGPA 2.0

Sunway Foundation in Science Technology
CGPA 2.0

*Sunway Diploma
CAVG 50% or CGPA 2.0
* Students may obtain advanced standing if credit transfer requirements are met.

Unified Examination Certificate
Maximum 28 points from 5 subjects (all Grade Bs including Mathematics) and a Pass in Mathematics subject

International Baccalaureate
Completed with minimum 24 points (excluding bonus points)

Other Qualifications
Any other qualifications will be considered on a case-to-case basis

Pass in Mathematics at SPM or its equivalent


English Requirements
  • IELTS 6.0
  • PTE Academic 50 overall (minimum 46 in each skill)
  • MUET Band 4
  • SPM English B3 or B+
  • UEC English B4
  • O-Level English (1119) Credit
  • Sunway Intensive English Programme (IEP) Pass Level 4 with minimum 65%
  • ESL/English Satisfactory level in Pre-University programmes, where the medium of instruction is English 
Year 1
  • Accounting for Decision Making
  • Introductory Economics
  • Principles & Practice of Management
  • Principles of Marketing
  • Business Statistics
  • English for Business
  • Principles of Business Finance
  • Business Law
  
Year 2
  • Consumer Behaviour
  • Marketing Management
  • Marketing Channels
  • Marketing Research
  • Integrated Marketing Communication
  • Relationship Marketing
  • Services Marketing
  • Communication Skills
  
Electives (Choose any 1 in Year 2)
  • Professional Sales Management
  • Brand Management
  • Publicity and Media Writing
  
Year 3
  • Research Project (Part 1)
  • Research Project (Part 2)
  • International Marketing
  • Strategic Marketing
  • Internship
  • Business to Business Marketing
  • Marketing Planning and Execution
  • Digital Marketing
  • Business Ethics & Social Responsibilities
  
Electives (Choose any 2 in Year 3)
  • Entrepreneurship
  • Product Innovation and Commercialisation
  • Sustainable and Social Marketing
  • Retail Marketing
  
Additional MOHE compulsory General Studies subjects
for Local Student
  • Malaysian Studies 2
  • Moral Education / Islamic Studies
  • Community Service
  • Bahasa Kebangsaan A (applicable to students who did not sit for SPM or did not obtain a Credit in SPM Bahasa Melayu)

for International Student
  • Malay Language for Communication 2
  • Malaysian Studies 3
  • Community Service
Penafian: Maklumat-maklumat kursus boleh berubah dari semasa ke semasa. Sila hubungi institusi masing-masing untuk mendapatkan maklumat terkini.
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