The Bachelor of Communication (BComm) is designed to produce graduates with comprehensive knowledge that informs, moves, creates and shapes the world of communication. Students will be exposed to a broad-based learning experience encompassing nearly all major aspects of communication such as journalism, advertising, broadcasting, corporate communication and public relations.
The programme will also develop learners’ ability to apply communication techniques critically and objectively in real life situations.
Career Prospects
Due to a broad range of communication subjects covered in this programme, graduates are expected to be able to fit into various professions, both in public and private sectors. Since employers nowadays are looking for versatility and flexibility among fresh graduates, the Bachelor of Communication programme precisely answers that need as learners are exposed to multi-disciplinary knowledge and diverse skills not only in communication but also in the social sciences.
Graduates can find ready employment in advertising, journalism, news media, copy writing, editing, public affairs and public relations.