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Bachelor of Business Management (Hons) Double Degree

SEGi University Kota Damansara
Kota Damansara, Selangor
The Bachelor of Business Management (Hons) is designed to provide you with skills and knowledge across a range of business disciplines with emphasis on management skills. It prepares you in all aspects of business operations and management through a perfect balance of conceptual academic structure and hands-on practical experience.

This double degree programme is a collaboration between SEGi and University of Lanchasire, UK. Therefore, graduates will receive two parchments upon graduation. You can choose an area of specialization in the final year to gain a competitive edge when you enter the workforce. The specialisations are:
  • General Management
  • Financial Management
  • Marketing Management
  • Human Resource Management

Baca lebih lanjut mengenai SEGi University Kota Damansara

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Ringkasan Kursus

Pengambilan

Feb, May, Jun, Sept, Oct

Jumlah Yuran (anggaran)

RM 60,975

Tempoh Kursus

3 years

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  • A pass in STPM, with a minimum Grade C (GP 2.00) in any 2 subjects, and a pass in Mathematics and English at SPM level or any equivalent qualifications; OR
  • A pass in STAM, with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; OR
  • Any qualifications equivalent to Diploma or Advanced Diploma (Level 4 or 5, MQF); OR
  • Matriculation/ Foundation qualification with a minimum CGPA of 2.00 out of 4.00, or any equivalent qualification
  • International students are required to achieve a minimum score of 5.5 for IELTS OR its equivalent (SEGi’s EPT / IEP)
Duration - 3 Years
Total - RM 60,975

Dual Award Fee - GBP 750
PTPTN (With BSH) - RM 39,900
Monthly Instalment - RM 560
 Year 1 
  • Personal Development & Communication Skills
  • Quantitative and Statistical Methods
  • Principles of Economics
  • Business Management
  • Financial Accounting 1
  • Global and Applied Economics
  • Consumer Behaviour
  • Information Technology and System
  • Innovative & Creative Skills in Business
  • Understanding Markets and Consumers


Year 2 
  • International Business
  • Business Communication
  • Managing Organisation
  • Customer Relationship Management
  • Financial Management 1
  • Research Methodology
  • Business Law
  • Negotiations & Conflict Management
  • E-Commerce
  • Introduction to Strategic Management
  • Environmental Management and Technology


Year 3 
  • Business Ethics
  • Business-Government Relations
  • Management Accounting
  • Entrepreneurship
  • Strategic and Change Management
  • Business Research Project

 Specialisation: Financial Management
  • Financial Management 2
  • Corporate Finance
  • International Finance: Markets & Management
  • Investment Decision
  • Financial Auditing
  • Financial Reporting

Specialisation: Human Resource Management 
  • Human Resource Management
  • Human Resource Management 2
  • Re-sourcing of Human Resource 1
  • Re-sourcing of Human Resource 2
  • Employment Relations

Specialisation: Marketing Management 
  • Relationship Marketing
  • Marketing Communication and Advertising
  • Practices
  • Marketing Principles, Directions and
  • Applications
  • Planning for Media, Direct and Online
  • Marketing
  • Critical Issues and Innovative Marketing

Specialisation: General Management 
  • Operation and Quality Management
  • Human Resource Management
  • Corporate Finance
  • Corporate Strategy
  • International Finance: Markets & Management
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