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Diploma in Mass Communication

UOW Malaysia KDU Penang University College
George Town, Penang
In this new information age, social media and communication have reshaped the way people, organisations and businesses work. This programme will take you through a broader spectrum of modules such as advertising, public relations, journalism, desktop –publishing, films studies, photography, media design broadcasting and many more. The content of this programme can prepare graduates to meet the current requirements of the media industry as it is made of well-balanced theoretical and practical content. The syllabus will present numerous opportunities for you to experiencing and having fun while acquiring knowledge and necessary skills. These skills prepared you for a broader and better career in communication field. It also provides you with a solid foundation route to higher degree.
 

The diploma provides pathways to:
Degree:
  • Dual degree program in BA (Hons) in Communication and Public Relations
  • Dual degree program in BA (Hons) in Media Production
  • Home grown program in BA (Hons) in New Media and Advertising

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Course Summary

Intake

Jan, Mar, Jun, Sept

Course Fees (estimated)

RM 40,085

Course Duration

2 years 4 months

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SPM / GCE O Level :
Min. 3 Credits inclusive of a Credit in English

UEC :
Min. 3 Credits (3Bs)

Any other qualifications deemed equivalent by the Ministry of Education, Malaysia (or as stated in the Document Senarai Nilai Taraf Kelayakan Akademik, Malaysian Qualifications Agency) :
Pass (Subject to review and approval of certified transcripts)


English Requirement
Local Student:
Credit (SPM / 1119 / UEC / O-Level English)

International Student:
Band 5 in IELTS; or a min score of 34 (IBT) or 410 (PBT) in TOEFL; or Cambridge English CAE (160) & CPE (180); or PTE Academic (36); or MUET Band 3 
Local students - RM 40,085
International students - RM 50,142
YEAR 1
  • Introduction to Mass Communication
  • Public Speaking Skills
  • Writing and Referencing Skills
  • Principles of Public Relations
  • Introduction to Sociology
  • Introduction to Computing and Information Technology
  • Principles of Advertising
  • Media Research Methods
  • Media, Culture & Society
  • Introduction to Radio Production
 
YEAR 2
  • New Writing & Reporting for Print Media
  • Introduction to Film Studies
  • Mass Media Law
  • Introduction to Photo Communication
  • Organisational Communication
  • Principles of Copywriting
  • Consumer Behavior
  • Creative Strategy
  • Media Planning
  • Desktop Publishing
  • Multimedia and Web Development
  • News Writing for Electronic Media
  • Personal Development & Leadership Skills
  • Practical Training


MPU
Local Student:
  • Pengajian Malaysia 2
  • Oral Communication 2 / Bahasa Kebangsaan A
  • Ethics and Moral 2
  • Holistic Personal Development
International Student:
  • Bahasa Melayu Komunikasi 1
  • Oral Communication 2
  • Ethics and Moral 2
  • Holistic Personal Development
Disclaimer: Course Information details may change from time to time. Please check with respective institutions to get updated information.
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